Senior Digital Marketing ManagerMirrastone Group | MarketingReady to take the lead on digital marketing for some of Victoria's leading residential brands?
We're looking for an experienced and commercially minded Senior Digital Marketing Manager to join Mirrastone Group and help shape the future of our digital marketing.If you're passionate about digital strategy, performance marketing, customer experience and turning online engagement into real business results, this could be your next big opportunity.This is more than just managing digital campaigns.
You'll have the opportunity to lead our digital marketing strategy, improve the customer journey and drive measurable growth across multiple brands.About usMirrastone Group is Victoria's largest residential builder by site starts, bringing together a portfolio of residential building and property brands, including Sherridon Homes, SOHO Living and Marque.As our business continues to grow, we're investing in how we connect with customers online, generate quality leads and create better digital experiences.That's where you come in.About the roleReporting to our General Manager of Marketing, you'll take ownership of our digital marketing performance across the Group.You'll lead a team of three specialists across websites, EDM, CRM and digital marketing, while working closely with our brand teams, sales teams and external agencies.This is a hands-on leadership opportunity for someone who enjoys combining creative thinking, data and technology to deliver real results.What you'll be doingLeading and delivering digital marketing strategies across multiple brandsDriving lead generation,



customer engagement and conversion through digital channelsManaging paid digital advertising campaigns and agency partnerships to maximize performance and return on investmentOverseeing website performance, user experience and conversion optimizationLeading major website redevelopment projects, including Sherridon Homes and SOHO LivingImproving the customer journey from initial online enquiry through to lead handover to SalesManaging CRM platforms, marketing automation and customer engagement strategiesUsing analytics and reporting to identify opportunities, improve performance and guide business decisionsWorking closely with Sales and IT to improve digital systems, integrations and processesOverseeing the digital presence of Marque, including website, SEO, social media and paid advertisingLeading, mentoring and developing a team of digital marketing specialistsAbout youWe're looking for someone who understands that great digital marketing isn't just about clicks and impressions.
It's about delivering meaningful results.Ideally, you'll bring:Demonstrated experience leading digital marketing strategies, teams and significant advertising budgetsA strong background in performance marketing, paid media and digital lead generationExperience across websites, SEO, user experience and conversion optimizationA solid understanding of CRM platforms,



marketing automation and customer journeysExperience managing external digital agencies and marketing partnersExposure to major digital projects, such as website rebuilds, CRM migrations or platform integrationsStrong analytical skills, with the ability to turn data into practical business improvementsConfidence working with senior stakeholders and collaborating across different departmentsA hands-on, proactive approach with the ability to balance strategy and deliveryA genuine interest in recent digital technologies, emerging platforms and smarter ways of workingExperience in industries such as automotive, financial services, insurance, education or other customer-focused sectors would be highly regarded.We're particularly interested in people who can bring fresh ideas and a different perspective to the residential building industry.Why join Mirrastone Group?
This is an opportunity to take ownership of digital marketing within a growing Australian business and make a genuine impact.You'll have the chance to:Shape the digital direction of multiple established residential brandsLead exciting website, CRM and digital transformation projectsWork with a collaborative marketing team and senior business leadersBring recent ideas, technology and innovation into the businessLead and develop a team of talented digital marketing professionalsSee the direct impact of your work on customer engagement, lead generation and business growthReady for your next challenge?
If you're an experienced digital marketing professional who loves strategy, technology, performance and delivering results, we'd love to hear from you.Apply now and help shape the digital future of Mirrastone Group.

📌 Senior Digital Marketing Manager (Melbourne)
🏢 Mirrastone
📍 Melbourne