Australia — International Student Market822K inbound students *****) +10%1.
China 168K2.
India 128K3.
Nepal 57K4.
Vietnam 33K5.
Malaysia 26K3 international branch campuses in AustraliaOVERVIEW Grace International is seeking a Marketing Specialist for its Melbourne office to support business growth through strategic marketing initiatives across digital platforms and international markets.
The organisation operates as an education and migration consultancy with experience in student admissions, skills assessments, and migration services.
This full-time role focuses on marketing campaigns, digital content, lead generation, and collaboration with internal teams across the business.Key responsibilitiesPlan, develop and implement advertising and marketing campaigns to promote services including education admissions, migration pathways, and employer sponsorship programsAdvise management on marketing strategies to effectively reach international student and migration marketsCoordinate and execute campaigns across multiple channels including email marketing, social media advertising, SEO,



and content campaignsManage email marketing activities using Mailchimp or similar platformsSupport social media advertising through Meta Business Suite including Facebook and InstagramDevelop content marketing initiatives including TikTok campaignsConduct market research to identify opportunities and analyse trends within education and migration sectorsCreate, schedule and publish digital content across social media platforms and the company websiteMonitor campaign performance and prepare reports with insights and recommendationsAnalyse digital marketing data to improve lead generation and conversion outcomesWork closely with migration agents, admissions teams, and business development staff to align campaigns with business objectivesRecommend improvements to website performance and digital content to support SEO and user engagementRequirementsDemonstrated experience with Mailchimp or similar email marketing toolsExperience using Meta Business Suite and Facebook Ads ManagerKnowledge of SEO tools and strategiesExperience in social media content marketing including TikTok campaignsStrong analytical, communication and organisational skillsAbility to work in a fast-paced, multicultural setting WHY THIS ROLE MATTERS This position supports the growth of an international education and migration business by connecting prospective clients with services related to admissions and migration pathways.
Effective marketing campaigns and strong digital content can help organisations improve engagement, reach broader international audiences, and support long-term business objectives.
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📌 Marketing Specialist (Melbourne)
🏢 Uniglobalcareers
📍 Melbourne