Role Purpose

The Marketing & Brand Manager leads marketing and brand delivery across Hoops Capital (Sydney Kings, Sydney Flames and Hoops Academy).

The role is accountable for Crowd Build implementation, campaign execution and performance, creative development and brand consistency.

Reporting to the Head of Marketing & Communications, the role turns the marketing plan into action and is responsible for executing promotions, campaigns and attendance-driving initiatives.

Marketing

- Execute the annual marketing plan and game-by-game tactics for Kings, Flames and Academy.
- Drive game-by-game Crowd Build (attendance planning), owning the implementation of agreed priorities and audience initiatives.
- Deliver integrated campaigns and go-to-market (GTM) activity for every business unit, from brief to launch and reporting.
- Work with the Ticketing & Membership team to get offers, promotions and membership campaigns into market quickly.
- Book and manage advertising and promotional activity, including above-the-line media.
- Track campaign spend and performance, and report to the Head of Marketing & Communications.
- Centralise and run marketing processes, including agency briefing and game day content submissions.
- Work with the broader team on eDM, CRM and paid media coordination and execution.
- Champion the Flames as a growth opportunity, driving targeted audience and attendance initiatives in-season and off-season.
- Promote merchandise and apparel ranges across Kings and Flames.
- Plan and deliver Academy participation and facilities campaigns.
- Support the Head of Marketing & Communications on strategy development.

Brand & Content

- Act as the day-to-day brand guardian: apply brand standards, tone and visual identity, approve creative and use of brand assets.
- Brief the creative agency and manage traffic,



within the scope set by the Head of Marketing & Communications.
- Deliver brand moments and activations beyond game day, in line with the brand direction set by the Head.
- Maintain templates and the brand asset library.
- Coordinate delivery of sponsor marketing assets with the Content Producers.
- Facilitate delivery of game day content and LED content to the Ops team.

Key Outcomes

- Attendance and ticket revenue against target, per game.
- Percentage of Crowd Build initiatives implemented.
- Campaign results against target.
- Merchandise sales.
- Flames and Academy audience growth.

Skills & Experience

- 5+ years’ hands-on campaign and promotions experience, ideally in sport or entertainment.
- Strong agency and project management skills.
- Comfortable running several brands at once.
- Commercially minded, linking campaigns to ticket and membership outcomes.
- Proactive, organised and energetic, with a bias for getting things into market fast.

Working Arrangements

The Sydney Kings (NBL) and Sydney Flames (WNBL) seasons run from September to April. This period represents the peak operational window for the business and is generally a block-out period for annual leave. The role requires flexibility to work evenings and weekends to support game day operations and other scheduled events during season. A Time Off in Lieu (TOIL) policy applies to additional hours worked outside standard business hours.

Role Disclaimer

This position description provides a high-level overview of the core responsibilities and deliverables of the role and is not an exhaustive list of duties. Hoops Capital operates in a high-performance, dynamic sports setting, and the employee may be required to undertake additional duties and adapt to changing operational requirements as directed by the business.

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