NobleOak - Digital Growth & Conversion Lead

At NobleOak, we’re a high-growth challenger brand in the life insurance industry committed to protecting Australians and their families.

Our purpose is simple: to build and protect Australian wealth with integrity.

The Role:

We’re looking for an experienced Digital Growth & Conversion Lead to help accelerate organic growth and improve our end-to-end digital customer journey. This is a hands‑on role with people leadership responsibility, spanning SEO, AEO, GEO, organic social media, CRO, website performance, copywriting, analytics and experimentation.

What You’ll Be Doing:

- Grow qualified digital traffic, leads and conversion
- Lead SEO, AEO, GEO and conversion optimisation
- Own website, quote and application journey performance
- Write, edit and optimise digital copy and content
- Build a disciplined experimentation and optimisation program
- Use GA4, customer and sales data to identify and remove friction
- Help shape and launch a major new digital application platform
- Lead a small team across digital, UX/CX and design

Skills And Experiences:





- 8+ years’ experience across digital growth, SEO, AEO, GEO, organic social media, CRO, UX/CX or website and journey optimisation
- Demonstrated experience improving organic visibility, qualified traffic, conversion and customer experience
- Deep understanding of digital funnels, analytics, attribution and experimentation
- Practical understanding of AI search and emerging digital channels
- Strong writing, editing and digital copywriting skills
- Strong commercial judgement and ability to work across Marketing, Sales, Product and Technology
- Experience managing or developing digital or UX/CX capability
- Financial services or another highly regulated environment is preferred

Why Join Us?

- Take on a broad, hands‑on role across digital growth and conversion
- Help shape and launch an important recent digital application platform
- Work across digital growth, customer experience, content and analytics
- Join a growing challenger brand in the life insurance industry

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