VP of Marketing

3001 Melbourne Eminence Talent Group Job Description About The Company Our Client is a forward-thinking investment firm specializing in digital assets, blockchain technology, and cryptocurrency analysis. Their mission is to empower clients with cutting-edge insights and strategies in the fast-paced world of crypto investments. Join their team, as they redefine the future of finance! Role Description We are seeking an experienced and dynamic VP Marketing with a proven track record in driving impactful marketing strategies. The ideal candidate will have at least 10 years of experience in marketing management, including extensive work within the financial sector. This role requires a strong background in online marketing, a solid understanding of traditional media, technical knowledge, CRM expertise, and exceptional project management skills to lead campaigns and oversee a team of contractors. Location is

Melbourne, Australia (Office-based role). Key Responsibilities Develop and implement online marketing strategies including SEO, PPC, affiliate marketing, email marketing, and content creation. Analyze and optimize online marketing campaigns to maximize ROI and engagement.



Oversee website production and ensure seamless user experience. Public Relations & Traditional Media: Build and maintain relationships with PR agencies, journalists, and newspapers. Develop press releases and manage media outreach to ensure consistent and positive brand representation. Coordinate and monitor traditional advertising campaigns. Project Management: Plan, execute, and monitor marketing projects from concept to completion. Delegate tasks effectively to marketing contractors, ensuring explicit communication of objectives and deadlines. Track project progress and performance, making adjustments as needed. CRM Expertise: Manage and utilize CRM platforms to drive customer engagement and retention. Oversee integration of CRM systems with marketing campaigns and analytics tools. Analyze CRM data to identify customer insights and improve marketing strategies. Technical Knowledge & Collaboration: Possess a foundational understanding of technical aspects of web development, analytics platforms, and marketing automation

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📌 Vp, Corporate Banking - Asx Top 300 Coverage (Melbourne)
🏢 JPMorgan Chase
📍 Melbourne