Brand Content & Social Manager

Who Are We:

We are an Adelaide based fashion house that began nearly 10 years ago with the now globally recognised brand ‘Acler’. Acler is a female founded and led business that at its heart, celebrates quality textiles, masterful craftsmanship and accessible luxury pieces. From the success of Acler grew our second brand ‘Significant Other’.

Significant

Other is a pioneering force for artisanal luxury and resort-wear, a renowned presence in the Australian and international markets. Both brands have expanded rapidly, with an ever-growing list of major retailers across the US, EU, UK and Middle East.

It was important to Creative Directors and brand founders Kathryn Forth and Julia Ritorto, to keep Acler & Significant Other’s operations in South Australia. To nurture talent in their home-state and offer employment opportunities that otherwise might only be found in Australia’s major cities. Furthermore, integrity is at the heart of everything we do, from setting up a Scholarship opportunity for Aboriginal & Torres Strait Islander students, to our overarching work in the Reconciliation space and our ongoing charity partnerships with local not-for-profits, we’re committed to being excellent and doing excellent things.

If you’re an excellent human, who resonates with the above; please assess your skills* against the requirements below.

What We Offer:

· An empowering female founded and led environment. We know the juggle of work & parenthood, once a month health challenges, and all that’s in between, that’s why we have a team first culture. We also encourage all identities in our workplace; if successful you will be welcomed into a friendly, kind, and open working environment.

· We offer a fun and supportive working environment; we encourage 360 feedback from direct reports to managers and vice versa. We know a happy team is an effective and pro-active team and offer managerial support and training throughout the year to foster this culture.

· We’re passionate about continuing our operations in South Australia and keeping talent in the state. To do this we offer competitive salaries and work flexibility. A hybrid working from the office /working from home schedule is encouraged, and we’re happy to flex working hours to fit around study and/or parenting schedules. Or, maybe you’re a morning person and want to come in early so you can leave by 4pm? Or, you want to start a bit later at 9.30am? That’s ok too.

· We have a solid staff retention rate and we’re passionate about offering staff growth and development opportunities so they can stay and grow here as we continue to expand. Employees are encouraged to seek out relevant training programmes they can undertake to support both their own learning and our company growth.

· We have excelled as a business, so much so we were driven to start another business. We have highly skilled teams to both create and promote our globally coveted pieces. This is an opportunity to be part of that, and work alongside people who are nothing short of remarkable.

· Last (but certainly not least) we offer a lucrative staff discount. Each season all employees can purchase yet to be released pieces from both brands in their size, and because we drop new arrivals every month – staff orders arrive monthly! You’ll also receive first access to our famous annual sample sale.





*We’ve seen the research that suggests that women and underrepresented groups often don’t apply for roles because they don’t feel they fit enough of the criteria. Even if you’re only 60% there, we’d like to hear from you.

Scope of Role

The Brand Content & Social Manager is a creative, brand-led and customer-centric role that combines distinctive storytelling with an analytical mindset to shape how Acler and Significant Other are seen, felt and talked about across brand content and owned social channels.

Reporting to the Chief Marketing Officer, you will set the direction for brand-led content and owned social across both brands. You will translate brand, product and commercial priorities into clear seasonal messaging, culturally relevant content and differentiated channel plans; create original social-first content; lead BAU social delivery and community management; and use performance insights to strengthen organic growth, engagement, traffic to site and social revenue.

This is a creative hands-on role requiring strong fashion and cultural fluency, exceptional creative copywriting, content creation and aesthetic judgement and deep understanding of social platforms. Reporting to the CMO with a dotted line to Creative Directors and Senior Art Director.

Our Head Office is based in Adelaide. We welcome applications from candidates based in Adelaide or Sydney. The successful Sydney-based candidate will work remotely, alongside other members of the Marketing team based in Sydney.

Duties Include

Brand Content Planning

· In partnership with the CMO, own and maintain the strategic foundations for brand content and owned social, including the Content & Messaging Strategy, Social Channel Strategy and Tone of Voice for each brand.

· Develop the seasonal content plan for both brands, defining key storytelling themes, commercial product stories, channel rollout plans and content requirements in alignment with the overarching marketing calendar.

· Lead brand content planning across owned social, EDM and website touchpoints. Partner with the Digital Marketing Executive on EDM messaging and content, with the Digital Marketing Executive responsible for building, testing and deploying EDMs.

· Maintain a close working relationship with the Creative Team including Senior Art Director and Art Director, briefing asset and content requirements, partnering closely to maintain a consistent visual identity and ensure outputs are on-brand, channel-appropriate and delivered to agreed timelines. Create social-first content directly, while briefing the Graphic Designer and Art Directors on content requiring design, editing or integration into seasonal photoshoots.

· Complement high-production seasonal assets with timely, social-first content created specifically for owned channels.

· Proactively identify and pitch innovative, culturally relevant content opportunities, creators, formats and partnerships to the CMO, Creative Directors and wider Creative team.

Social Media Channel Management

· Translate the Master Brand Story, Collection Inspiration,



seasonal storytelling themes and commercial product stories into compelling social-first content for each brand.

· Build clear differentiated channel strategies for Acler and Significant Other, reflecting each brand’s positioning, audience, product priorities and growth opportunities including Instagram, TikTok, Pinterest, You Tube and Facebook.

· Partner with the PR & Talent team on paid creator partnerships, ensuring creator content is aligned with brand positioning, campaign priorities and owned-channel requirements.

· Own community management standards and audience engagement, ensuring responses are timely, on-brand and aligned with customer service protocols.

· Monitor platform, audience, creator and content trends; recommend relevant new formats and channels, and lead their adoption where they strengthen audience connection without compromising brand distinctiveness.

· Report on owned social and content performance, measuring visual impact, follower growth, engagement, website traffic, and social revenue - translating results into clear insights, actions and recommendations.

Brand Messaging & Creative Copywriting

· Own and uphold the distinct Tone of Voice for Acler and Significant Other, ensuring all brand messaging consistently reflects each brand’s positioning.

· Write and edit elevated, brand-aligned copy across Master Brand Story, seasonal Messaging Matrixes, Collection Inspiration, key storytelling themes, commercial product stories, social captions, website content, video and other owned brand touchpoints.

· Collaborate with the Senior Art Director to develop copy that works cohesively with campaign stills and video to fully express the creative concept and tell the brand and collection story.

Requirements

· 5+ years’ experience leading brand content and owned social media for a fashion, luxury, premium lifestyle or culturally relevant consumer brand.

· Demonstrated experience driving measurable organic audience growth, engagement and website traffic for a DTC brand.

· Exceptional creative judgement and fashion fluency, with the confidence to originate ideas, identify relevant creators and opportunities, and protect brand distinctiveness.

· Exceptional creative writing skills, with the ability to move confidently between the distinct tone of voice of Acler and Significant Other.

· Strong working knowledge of social media management and analytics tools, including Later, Meta Business Suite, TikTok, Pinterest and YouTube, with the ability to interpret visual impact, follower growth, engagement, traffic and audience insights.

· Highly organised and comfortable managing multiple calendars, deadlines and approvals in a fast-paced environment, while responding quickly to relevant opportunities.

· Excellent communication and stakeholder-management skills, with the ability to collaborate across Marketing, Creative, E-commerce, Retail, PR and Customer Service teams.

· Demonstrated hands-on content-creation capability, supported by a portfolio showing social-first concepts, original content and elevated copywriting across multiple brands, audiences or distinct tones of voice.

· For Sydney-based applicants, demonstrated experience working effectively in a remote or hybrid team environment is desirable.

Salary and Employment

· Salary range: $80,000-$95,000 plus superannuation, commensurate with location and experience

· Full-time

· Adelaide Head Office or Sydney-based remote

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