Senior Sales Manager – Gaming

Rifle Pty Ltd | Sydney NSW

About Rifle

Rifle is an Australian-owned media sales business connecting brands with the passion points of modern audiences. Across sport, podcasts, mobile gaming and entertainment, we work with leading media partners to create opportunities that bring brands closer to the audiences they want to reach. We’re a growing, entrepreneurial business that values strong relationships, fresh thinking and people who take ownership of what they do.

Why Work With Us?

This is an opportunity to take real ownership of a growing channel and help shape what it becomes. You’ll work closely with global partners, agencies and major brands, bringing new ideas to market and building commercial opportunities in one of digital media’s most engaging environments. At Rifle, you’ll have the freedom to make an impact, the opportunity to influence how we grow, and a team that values initiative, collaboration and getting things done.

Description of Role & Responsibilities The Senior Sales Manager – Gaming is responsible for driving revenue growth across Rifle’s mobile gaming and mobile entertainment offering, building strong relationships with agency and direct clients, and identifying opportunities to expand the channel’s presence in the Australian market.

The role combines proactive sales, strategic client development and a strong understanding of the gaming and digital media landscape to deliver effective, insight-led opportunities for clients and contribute to the continued growth of Rifle’s gaming business.

Key Roles & Responsibilities

- Revenue Growth & Sales Strategy:



Take ownership of revenue growth across Rifle’s gaming and mobile entertainment offering, developing and executing sales strategies to achieve agreed budgets and commercial objectives.

- Business Development: Proactively identify, develop and convert new business opportunities across agency and direct markets, using market intelligence, category insights and client activity to build a strong pipeline.

- Client & Agency Relationships: Build and maintain senior relationships with key agency stakeholders, trading teams and direct clients, identifying opportunities to grow existing accounts and establish long-term commercial partnerships.

- Strategic Sales & Proposals: Lead the development of proactive sales opportunities and responses to client briefs, translating Rifle’s capabilities into relevant, insight-led proposals and commercial solutions.

- Channel Development: Contribute to the ongoing growth and evolution of Rifle’s gaming proposition, identifying opportunities across new products, formats, targeting capabilities, measurement solutions and emerging market trends.

- Partnership Management: Own the day-to-day commercial relationship with Publisher partners, working collaboratively to identify opportunities, understand product and supply capabilities, coordinate client requirements and maximise the value of the partnership.





- Pipeline & Commercial Management: Maintain an accurate sales pipeline and revenue forecast, providing regular reporting on performance, future opportunities, market conditions and progress against sales targets.

- Campaign & Account Development: Work collaboratively with internal teams to support campaign delivery, reporting and client satisfaction, using campaign outcomes to identify opportunities for repeat investment and account growth.

- Leadership & Business Contribution: Provide commercial leadership within the gaming channel, sharing market knowledge, supporting sales initiatives and working closely with Rifle management, sales, client services and marketing teams to contribute to broader business objectives.

Required Experience & Skills
- Digital Sales Experience: 8+ years' experience in digital media sales, with a proven track record of generating revenue, achieving sales targets and developing new business across both agency and direct client markets.

- Mobile & Digital Advertising Knowledge: A strong understanding of the digital advertising landscape, particularly mobile advertising and in-app environments. Experience or familiarity with mobile gaming, programmatic trading, audience targeting, rewarded video and digital campaign measurement will be highly regarded.

- Commercial & Leadership Experience: Demonstrated experience managing key client relationships and driving commercial outcomes, with a background in managing a sales team and/or overseeing a sales program. Robust commercial acumen, pipeline management skills and the ability to develop and execute sales strategies are essential.

📌 Senior Sales Manager (Sydney)
🏢 Rifle.
📍 Sydney