Overview

About us: Influential is Publicis Groupe ANZ’s specialist social and influencer agency, delivering culture led, creator‑ powered‑ work for some of Australia’s leading brands.

We operate as part of Publicis Groupe’s Power of One model — working seamlessly with creative, media, PR and production partners to deliver integrated solutions, while maintaining a sharp social first‑ point of view.

As Influential continues to grow, we are investing in senior leadership to deepen client relationships, build teams, and elevate the quality and scale of our creative and influencer output.

:

We’re looking for a Social Media Manager to join Influential, our end-to-end Social & Influencer agency in Sydney.

This is a hands-on, social-first role for someone who lives and breathes social, understands how brands can show up meaningfully in culture, and knows how to turn great thinking into engaging content and influencer campaigns.

You’ll help shape social and channel strategy, lead integrated influencer campaigns, build content calendars, uncover insights from performance and trends, and partner closely with clients to help their brands stay relevant in an ever-changing social landscape.

If you’re passionate about social, influencer marketing, and building innovative campaigns that make an impact, this is your chance to join a growing team that values creativity, collaboration, and fun.

Day to day in this role, you’ll get to:

- Lead integrated social and influencer campaigns from concept and planning through to execution and reporting.

- Develop social and channel strategies that connect brands with audiences and culture.

- Build and manage content calendars balancing brand storytelling, performance objectives and community engagement.

- Create and manage social content and copy across key platforms.

- Keep your finger on the pulse of social trends, creators, culture and emerging platform behaviours.

- Manage communities and social conversations, identifying opportunities and escalating where needed.

- Use social analytics and campaign reporting to uncover insights and make clear recommendations.

- Build trusted client relationships, providing social-first thinking and industry guidance.

Qualifications: We’d love to hear from you if you:

- Bring 3–5 years’ (agency or relevant) experience managing social channels and/or influencer campaigns.

- Have strong hands-on knowledge of platforms including Instagram, TikTok and Facebook.

- Understand the Australian influencer and creator landscape thoroughly.

- Can confidently develop, execute and evaluate social and influencer activity.

- Are naturally curious about culture, trends, creators and what’s happening next in social.

- Are confident presenting ideas, results and recommendations to clients and senior stakeholders.

- Have strong communication, organisation and copywriting skills.

- Have agency experience or have worked in a similarly fast-paced, cooperative environment.

Why Influential?

- Be part of a massive growth phase with endless opportunities to develop your career.

- Work with amazing clients and collaborate with leading agencies like Leo’s and Starcom across the Publicis Groupe network.

- Enjoy a vibrant team culture—think paddleboarding, karaoke nights, and balcony lunches.

What we will offer you:



Be a part of the Publicis Groupe family, one of the world’s most progressive and dynamic modern communications businesses. Enjoy all the perks that come with our network offering:

- Work with a diverse team where we value all the benefits of harnessing differences for our people, our clients, and our business.

- A comprehensive Wholeself program supporting Physical, Mindful and Financial wellbeing.

- A creative, fun and rewarding office environment where people love working with each other, supported p by our Publicis Liberté flexibility approach “working your way, with us!”

- Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.

- Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes

- A culture of open feedback and support to reach your goals through our Career Conversations program.

- A committed Diversity, Equality and Inclusion strategy driven through our Viva! Women, Égalité, enABLE and Embrace (reconciliation action plan) programs.

- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.

- Parental leave policy with up to 18 weeks paid primary carer leave and generous secondary carer benefits.

- Access to counsellors, psychologists and professionals through Sonder - an all-in-on digital wellbeing technology platform designed to support psychological, medical & safety needs.

If you don’t tick every box in this ad, please don’t rule yourself out. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity, rather than ticking boxes – so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words, these are part of our DNA.

At Publicis

Groupe we are committed to the inclusion and recognition of all people; regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate in. We value diversity and the skills, knowledge and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it we wouldn’t be where we are today. So be you – we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected] - your personal information will be kept confidential.

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Additional Information

Publicis Groupe benefits: Be a part of the Publicis Groupe family,



recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at www.publicisgroupeanz.com. Enjoy all the perks that come with our network offering:

- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life-threatening illnesses. Read more about our Working With Cancer Pledge: https://workingwithcancerpledge.com/
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network.

If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA.

At Publicis

Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions.

Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way.

We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via [email protected]; your personal information will be kept confidential.

📌 Social Media Manager (Sydney)
🏢 Publicis Groupe Holdings
📍 Sydney