Love coffee, connecting with people and driving sales?

Procal Dairies is looking for an energetic, outgoing and relationship-driven Sales Representative with experience in coffee manufacturing and/or coffee roasting to grow our business across Victoria.

If you are passionate about sales, enjoy building partnerships and have a strong understanding of the coffee and hospitality industries, this is an exciting opportunity to make your mark with a growing dairy business.

About Procal Dairies

At Procal Dairies, we are passionate about delivering high-quality dairy products to Australian households and businesses. We value positive relationships, excellent service and people who bring energy and initiative to their work.

What we offer

- Competitive base salary plus car allowance/ bonus opportunities
- Training and ongoing support
- Novated leasing options
- Discounts on our dairy products
- A positive, team-oriented team environment

Key responsibilities

- Develop new business opportunities and grow sales across Victoria, with a solid focus on coffee roasters, coffee manufacturers, cafés and hospitality customers
- Build and maintain strong, long-term relationships with coffee roasters and key industry stakeholders
- Identify, prospect and secure new customers through networking, outbound calls, emails, customer visits and industry events
- Develop and manage a sales pipeline,



consistently following up leads and converting opportunities into sales
- Achieve monthly and quarterly sales targets and drive revenue growth across existing and new accounts
- Work closely with Procal's distribution partners to develop sales opportunities and grow market share across their respective territories
- Maintain accurate customer databases, sales activity records and pipeline information through the company CRM
- Manage customer enquiries, resolve issues promptly and maintain high levels of customer satisfaction
- Represent Procal Dairies at trade shows, industry events, customer meetings and networking opportunities

About you

- Proven sales experience, ideally in coffee, dairy, food or FMCG
- Proven experience working in the coffee industry, particularly with coffee roasters and coffee manufacturers
- Understanding of the HORECA channel (hotels, restaurants and cafés)
- Excellent communication, relationship-building and negotiation skills
- Self-motivated, proactive and target-driven
- Confident using CRM systems and managing customer accounts
- Current driver's licence and ability to travel throughout Victoria

Ready to join our team?

If you are a natural communicator who loves building relationships, identifying opportunities and turning conversations into sales, we'd love to hear from you

📌 Sales Representative (Melbourne)
🏢 Procal Dairies
📍 Melbourne