Newly Created Prospect | High-Growth Fitness & Lifestyle Brand

Are you a commercially minded product leader who understands how to turn customer insights, market trends and product innovation into profitable business growth?

We're partnering with a rapidly growing Australian fitness and lifestyle brand to recruit a Head of Product who will play a pivotal role in shaping the product strategy, driving commercial performance and connecting creative design with data-driven decision-making.

This is an exciting opportunity to influence the direction of a growing apparel business, ensuring product collections reflect the brand's identity, meet evolving customer needs and deliver strong commercial results.

Working closely with the Founder and cross-functional teams, you'll take ownership of product strategy, range architecture, inventory performance and go-to-market execution across a direct-to-consumer (DTC) e-commerce environment.

If you're passionate about fitness, apparel and building commercially successful products, this role offers the opportunity to make a meaningful impact on a growing brand.

About the Brand

Join an ambitious Australian fitness and lifestyle brand built around a genuine passion for training, performance and community.

With a strong identity in the activewear and athleisure space, the business creates products designed to support an active lifestyle while combining functionality, contemporary design and a distinctive brand aesthetic.

As the business continues to grow, it is focused on evolving its product offering, strengthening its direct-to-consumer model and delivering products that resonate with its community.

You’ll be joining a values-driven team that encourages collaboration,



innovation and fresh thinking, with the opportunity to work closely with the Founder and influence the future direction of the product range.

Key Responsibilities

- Develop and execute product strategies aligned with the brand's vision, customer needs and commercial objectives.
- Lead range architecture and product planning, ensuring collections reflect market demand, brand positioning and revenue targets.
- Analyse market trends, competitors and customer behaviour to identify opportunities for new products and range improvements.
- Translate customer insights and sales data into actionable product development strategies.
- Work closely with the Founder and product team to influence design direction, fabric innovation and product selection.
- Balance creative vision with commercial viability to build relevant, differentiated and profitable collections.
- Consider sustainability, material selection, recycling and supply chain traceability throughout product development.

Commercial Performance & Inventory Management

- Own the commercial performance of product lines, balancing customer demand, inventory availability and profitability.
- Partner with the Planning Manager to manage Open-to-Buy (OTB) budgets and align product decisions with financial targets.
- Analyse sales performance, sell-through rates,



inventory levels and product margins to identify opportunities and risks.
- Monitor key commercial metrics, including gross margin return on investment (GMROI) and customer acquisition costs by product line.
- Identify underperforming products and recommend strategies to improve sell-through and reduce excess inventory.
- Support pricing, distribution and inventory decisions to maximise profitability.
- Use data-driven insights to inform future range planning, forecasting and product investment decisions.

E-Commerce & Direct-to-Consumer

- Drive product strategy within a direct-to-consumer e-commerce environment, ensuring the range meets customer expectations and supports online growth.
- Use digital sales performance and customer behaviour to identify opportunities for product development and range optimisation.
- Develop go-to-market strategies for new and existing products.
- Work closely with marketing to plan product launches, campaigns and product storytelling.
- Ensure product launches communicate the inspiration, functionality and value of each collection while remaining aligned with the brand's identity.
- Monitor product performance following launch and use insights to inform future product decisions.
- Identify opportunities to improve the online product offering, customer engagement and commercial results.

Product Development & Cross-Functional Collaboration

- Manage product development timelines, costs and critical paths from initial concept through to launch.
- Act as the voice of the customer, ensuring customer needs influence product development, range planning and launch decisions.
- Collab

📌 Head of Product (Sydney)
🏢 Who in the Zoo Recruitment
📍 Sydney