22h ago , from Flight Centre Travel GroupFlight Centre Travel Academy (FCTA) is looking for an innovative and commercially minded Marketing Brand Leader to drive growth, engagement, and brand awareness across Australia's leading travel education business.FCTA is Flight Centre's externally facing education business that offers a university level Diploma in Travel and Tourism and fully supported career pathways across all tourism jobs.Reporting to the General Manager and forming part of the management team, you will own the end-to-end marketing function, leading initiatives across social media, paid advertising, website performance, events, email marketing, content, and brand communications.This is a hands-on leadership role where you'll combine strategy with execution, using data-driven marketing to attract future travel professionals, grow the student pipeline, strengthen brand presence, and support business growth.You'll have the opportunity to shape the voice of FCTA and play a key role in helping students begin successful careers within the travel industry.What you will do:Design and execute an integrated brand marketing strategy to drive student acquisition, retention, and growthContribute to strategic planning and business growth initiatives as a hands-on member of the management teamLead the marketing team members including development of staffLead the Academy's marketing activity across paid, organic, social, website, email, and event channelsUse of AI to maximise reach and results across marketing channels and tacticsCreate, monitor, analyse, and optimise paid performance campaigns across search and social platformsOversee website content, blogs, student success stories, and organic growth initiativesGrow and nurture the customer database through targeted CRM and email marketing campaignsMaintain brand consistency and ensure a strong, engaging voice across all internal and external communicationsTrack, analyse, and report on campaign performance,



enquiries, conversion metrics, and ROISupport prospective and current students by responding to and escalating marketing-related enquiries and feedbackMaximise the use of CRM platforms to improve customer engagement and lead managementBuild strong partnerships with internal stakeholders, external suppliers, and the broader marketing teamContribute to strategic planning and business growth initiatives as a member of the management teamWhat you will need:Minimum 3 years' experience in a marketing roleExperience developing and executing multi-channel marketing campaignsStrong knowledge of paid media, social media marketing, and digital performance reportingExperience managing organic marketing channels including websites, blogs, and content marketingCRM and email marketing experienceSEM, SEO and AEO experienceExperience using AI to maximise marketing reach and resultsStrong commercial acumen with the ability to work towards enquiry and growth targetsExcellent written and verbal communication skillsDemonstrated stakeholder management and relationship-building capabilityAbility to work autonomously while thriving in a cooperative environmentUndergraduate qualification in Marketing or a related disciplineWhat you'll Enjoy:Culture: you will be employed by an inclusive company that offers a team culture like no other -Flight Centre is proud to be a certifiedGreat Place To Work® Australia New Zealand Pty LtdOur People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply,



including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability, regardless of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran statusDevelopment:Individualised Learning & Development pathway optionsAccess to 'LinkedIn Learning' for ongoing skills development: over 24,500 courses in over 20 languagesExclusive Staff Discounts:Accessible via our employee-only portal with 350+ of Australia's leading retailers,health and wellness discounts, financial planning advice, employee share plan and moreTravel Discounts:Including family and friends - flights, hotels, tours, cruises, travel insurance and moreBrightness of Future:Career opportunities in a network of brands and businesses across theglobe -we promote from withinCorporate Health Discounts:Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gymMental Health:Support and Employee Assistance Program for staff and familySocial: Embrace the famous Flight Centre culture at our Reward & Recognition events throughout the year including our most popular events on the calendar - the Global Gathering (Bangkok '26, Sydney '27) and EOFY CelebrationGiving Back:Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leaveSustainability:The protection of our environment is essential to the future of tourism so as a leading travel group, we have made efforts to create positive outcomes for destinations, communities, and wildlife tooPlease Note: applications can only be considered by candidates who are based in Australia and have the right to work without restriction or requiring visa sponsorship.
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📌 Marketing Leader - South Bank, Qld (Brisbane)
🏢 Marketing
📍 Brisbane