ViewJobs is an Australian employment and education marketplace.
Regional at heart and national in reach, we connect people with jobs, education pathways and career support so they can take charge of what comes next in their working lives.ViewJobs is a small Melbourne-based team building a platform that gets to know where a person is in their career, shows where they could go and connects them to what gets them there.The roleYou'll give the brand one consistent voice – practical, warm and direct – and turn platform data, graduate and employer stories and leadership perspectives into content that earns attention and moves people to act.
Reporting to the Executive General Manager, you'll work closely with our media and partnerships, growth, design and employer teams.What you'll be doingSocial media: own our organic presence across LinkedIn, Instagram, Facebook, TikTok and YouTube for the company and leadership profiles – planning, publishing, community management and reportingContent and narrative: turn the brand strategy into content pillars, a messaging framework and an editorial calendar; write and produce posts, short‐form video, articles, email and landing page copy, and case studiesThought leadership: build and run a programme with the Managing Director and leadership team, placing articles and commentary on work, careers, regional employment and education across our media partner titles and beyondCampaigns: deliver the social and content side of integrated campaigns, including media partner editorial and paid social creative with our Head of GrowthCreation and tooling:



run the content stack – design, video editing, scheduling, listening, analytics and AI tools – and roll out the refreshed visual identityMeasurement: set the KPIs, keep a weekly dashboard and monthly insight report, and adjust the calendar on the evidenceExternal partners: brief and manage agencies, freelancers and creators for video, design and copyEmployer and B2B content: create content for employers, education partners and talent solutions audiences, including product and partnership announcementsGovernance: look after the social media policy, approvals, consent for stories and imagery, and advertising disclosureWhat success looks likeFirst 90 daysChannel audit done, with a baseline dashboard and agreed targetsContent pillars, messaging framework and a rolling six‐week calendar in useFirst thought leadership pieces drafted and placedA roster of freelancers and creators briefed and readySix to twelve monthsAudience, engagement and click‐through growing on every active channelA steady monthly flow of editorial,



graduate and employer storiesLeads and applications from organic content tracked alongside paidThe refreshed brand live across every social and content touchpointAbout youYou'll bringExperience planning, running and reporting on social campaigns across the major platforms, organic and ideally paidDeep working knowledge of social creation and tracking tools – scheduling, listening, analytics, design and short‐form video editingB2B content and social experience for employer, partner or qualified audiences (B2C experience is welcome too)AI fluency – you use AI tools daily for drafting, repurposing, visuals and analysis, and pick up new tools quicklyStrong writing and editing in plain, warm Australian EnglishComfort producing short‐form video, whether shooting, editing or directingThe drive to own a calendar, hit deadlines and ask for what you needNice to haveExperience managing agency, freelance or creator resourceBrand platform, messaging framework or thought leadership experienceA background in employment, education, media, marketplace or community‐focused businessesExperience with regional or community audiencesPaid social campaign management and basic design skillsWhat we offerA permanent, full‐time role in a growing Australian company with a national audienceThe chance to help bring a brand refresh to lifeHybrid working from our Southbank office in Melbourne, with equipment supplied20 days annual leave and 10 days personal/carer's leave, plus all NES entitlementsBudget for the tools you need, and a team that expects you to use themDirect access to the Managing Director and leadership team
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📌 Social Content Producer (Melbourne)
🏢 Victorian Department Of Health
📍 Melbourne