Select how often (in days) to receive an alert:
Digital Coordinator – Foundation
Ongoing, Full Time Role – 80 hours per fortnight with a monthly ADO
Parkville location, with multiple public transport options available
Up to $85,000 p.a (prorated for part time) + salary packaging + super + five weeks annual leave
The Peter MacCallum Cancer Centre (Peter Mac) is a Victorian public health service and a world‐leading comprehensive cancer centre, dedicated to excellence across all spheres of clinical care, research and education. We are home to the largest cancer research enterprise in Australia and provide treatment to around 40,000 people with cancer each year. Welcoming staff from diverse backgrounds and experiences is integral to fostering innovation and compassion, and delivering the best possible cancer care for our patients.
About the Team
The Foundation team plays a critical role in supporting Peter Mac's world‐leading cancer research, treatment and care through philanthropy and community support. The Digital Fundraising team develops innovative digital campaigns that engage supporters, grow donor acquisition, and strengthen long‐term relationships with donors to help achieve ambitious fundraising outcomes.
About the Role
Reporting to the Digital Manager, you'll play a key role in delivering digital fundraising campaigns that acquire new supporters, deepen engagement and increase donor retention across a range of channels. You'll work across all digital channels, including advertising, email, automation, website content, landing pages and social media to help achieve ambitious fundraising outcomes.
This is an exciting opportunity for a digital marketer or fundraiser who enjoys combining creativity, technology and data to deliver meaningful results.
What You'll Be Doing
Planning, building and optimising digital fundraising campaigns
Managing paid digital advertising across platforms including Meta
Developing engaging email, website, landing page and social media content
Monitoring campaign performance and providing recommendations to improve results
Conducting testing and optimisation activities to increase engagement and donations
Collaborating with fundraising, communications, data and supporter engagement teams
Supporting Foundation‐wide digital initiatives and innovation projects, including the use of AI and emerging technologies to improve efficiency and performance.
About You
You are a proactive, results‐driven digital professional with a passion for creating exceptional online experiences. You enjoy working collaboratively, using data to inform decisions, and leveraging digital channels to drive engagement and fundraising outcomes.
Our Benefits
Generous salary packaging to increase your take‐home pay
Discounted health insurance and eye care
A comprehensive health and wellbeing program
Public transport options at our doorstep and end of trip facilities for cyclists
Onsite eateries and coffee shops and inviting rooftop garden spaces
Pathways for professional development and new career opportunities
Five weeks annual leave, 17.5% leave loading, monthly ADOs and purchased leave options
Flexible, hybrid working arrangements
Inclusion and Belonging
Peter Mac celebrates, values and supports a diverse and inclusive setting which reflects our vibrant community. We encourage applications from anyone identifying as Aboriginal and/or Torres Strait Islander. We also welcome anyone who identifies as LGBTQIA+, linguistically, culturally and/or gender diverse, people with disability, and people of any age to apply for our roles.
All appointments are made subject to a satisfactory police check,



and may require a valid Working with Children Check. Many staff are required to be vaccinated against, or demonstrate immunity to, influenza, and a range of other diseases.
For further information about this opportunity, you can contact the Hiring Manager for a confidential discussion.
Hiring Manager:
Joe Mayberry
Email:
******
Position Summary
The Digital Coordinator will assist the Foundation in acquiring one-off and monthly donors, and maximising retention rates and income from existing donors, through digital activities such as social media engagement and advertising, email, SEO and SEM.
The Digital Coordinator will play a key role in delivering the Foundation's Digital Direct Marketing strategy by inspiring donors to give to vital cancer research via online channels of communication.
The role is responsible for coordinating all digital activities required to maximise fundraising results within the individual giving portfolio, such as planning, implementing and optimising:
automated communications
web content
The role encompasses campaign planning, content development (text, images, video), technical implementation, monitoring and reporting.
This role also plays a role in delivering the Foundation's social media strategies, including social media monitoring requirements.
Health and Allied Services, Managers and Administrative Workers (Victorian Public Sector) (Single Interest Employers) Enterprise Agreement *********
Classification or Salary Range
HS3
Immunisation Category C
Key Relationships
Internal
Individual Giving Manager
Fundraising Direct Mail Co‐ordinator
Regular Giving Fundraising Co‐ordinator
Communications Manager
Digital Content and Communications Co‐ordinator
Philanthropy and Fundraising Director
Supporter Events and Community Fundraising team
Database and Analytics teamSupporter Engagement team
Executive Director
Foundation staff
External
General Public
Donors
External service providers
Skills
A minimum of two years in a digital fundraising role, or in a direct marketing role with a digital component
Robust understanding of digital fundraising principles and online user experience
Strong data, analytical and reporting skills
Digital marketing skills, including writing and uploading email and web copy
Experience using marketing automation platforms and integrating multiple online platforms
Experience in building, monitoring and optimising Facebook and other digital advertising campaigns, including purchasing media and tracking the sales funnel within these channels
Knowledge of SEO and SEM
Demonstrated ability to meet acquisition and retention KPIs
Relevant tertiary qualifications
An interest in cancer research
Key Accountabilities
Acquire, retain, upgrade and reactivate cash and monthly donors in line with the Foundation's strategic objectives and operational KPIs.
Digital acquisition campaign plans are developed and approved in line with operational plans and budgets
Digital retention and upgrade journey plans are developed and approved in line with operational plans and budgets
Digital personas and segments are developed to inform online acquisition and upgrade plans
Testing of cross‐program (and cross‐platform) lead and conversion opportunities
Acquisition, retention,



upgrade and reactivation KPIs achieved
In line with agreed messaging and approvals processes, develop digital content to achieve and support the annual KPIs of the Individual Giving operational plans.
Appropriate copy, images and video are delivered to support the objectives of the Individual Giving program, including support for offline appeals
Agreed messaging is included in all relevant deliverables
Approvals processes are followed for all deliverables
Messaging is compliant with Peter Mac policy and procedures
Messaging does not bring Peter Mac's reputation into disrepute
In line with agreed policies and procedures, build, upload and maintain digital content to maximise the operational objectives of the Individual Giving program.
Timely and high‐quality website pages are created, appropriately tested and approved
Timely and high‐quality emails are built, appropriately tested and approved
Timely and high‐quality automated journeys are created, appropriately tested and approved
Timely and high‐quality social media content is uploaded, appropriately tested and approved
Other digital content is uploaded as per briefs.
Third‐party providers are engaged and managed to ensure content requirements are met.
Digital content is compliant with Peter Mac policy and procedures and fundraising legislation and code of conduct.
In line with agreed policies and procedures, monitor and report on digital performance for the Individual Giving program.
Webpage analytics are monitored on a weekly basis and reported to manager with insights and recommendations
Social media community responses to program content (paid and unpaid) is monitored as per Social Media Community Management Guidelines
Digital advertising campaign performance is monitored appropriately and reported to manager with recommendations
Email performance is monitored appropriately and reported to manager with recommendations
Carry out regular tests within digital channels to increase online engagement and income, and share these results across all programs
Program KPIs reported in a timely and accurate manner
Expenditure effectively managed
Ensure risk to Peter Mac, fundraising participants and the general community is appropriately addressed in planning all fundraising activities
Key Accountabilities (Contd..)
Contribute to Foundation-wide digital objectives
Actively participate in relevant digital meetings
Contribute to Foundation-wide digital projects as required, such as Gifts in Wills, online events, and other developments
Proactively share knowledge and collaborate with other digital staff
Work collaboratively with other members of the fundraising team to maximise revenues across income streams.
Receives positive feedback from colleagues
Actively participates in all relevant department activities
Supports the Foundation team in servicing donor requirements when required
Other duties as required
Demonstrates willingness to carry out other duties to maintain an efficient and professionally run Foundation
Supports the fundraising staff during donor functions/events if/when required
Peter Mac is a child safe organisation and has a commitment to child safety and wellbeing.
Why Work for Peter Mac
Peter Mac offer a range of advantages which support our people both personally and professionally.
Our staff benefits include award winning facilities, professional development and events, a health and wellbeing program, flexible work practices and policies and financial benefits such as salary packaging.
We encourage applications from Aboriginal and Torres Strait Islander people, all members of the LGBTQI community and
#J-*****-Ljbffr

📌 Digital Individual Giving Coordinator (Melbourne)
🏢 Peter MacCallum Cancer Centre
📍 Melbourne