MAPO GELATO PTY LTD Job Title: Content Creator (Marketing) Location of the nominated position: Darlinghurst, NSW ABN: ************** Job Type: Full-Time Salary: $*********** PLUS SUPER About us: Mapo Gelato is a Sydney gelato business with three shops in Newtown, Bondi Beach and Oxford St, plus a robust Events section.
We make gelato the classic Italian way, with quality ingredients, flavours that change with the seasons, and a lot of care in every batch.
Each shop has its own neighbourhood feel, from the beach crowd in Bondi to the late-night regulars on Oxford and King St. Key Responsibilities: Develop and implement advertising and marketing strategies to support business and sales objectives.
Plan and coordinate advertising campaigns across digital and traditional media within budget and timeframes.
Advise management and clients on promotional strategies and target market engagement.
Coordinate with creative, media and content providers to deliver advertising campaigns.
Conduct market research and analyse consumer trends and demand for products and services.
Develop marketing programs to support business growth and customer engagement.
Advise on product positioning, pricing, promotion, sales and distribution strategies.
Create,



schedule and publish content across social media platforms and websites.
Monitor campaign performance and prepare reports on results and market trends.
Analyse digital marketing data and recommend improvements to content and search engine performance.
Use statistical and analytical methods to assess pricing and marketing outcomes.
Skills, Knowledge Experience Required: Bachelor's degree or higher qualification Minimum 1 year of full-time relevant industry experience (or equivalent part-time experience) Strong knowledge of marketing principles, advertising and consumer behaviour.
Experience in market research and analysing customer and industry trends.
Strong written and verbal communication skills.
Experience creating and managing digital and social media content.
Knowledge of digital marketing platforms, analytics and search engine performance.
Strong analytical and problem-solving skills.
Good project management and organisational skills.
Ability to manage multiple campaigns within deadlines and budgets.
Understanding of pricing, product positioning, promotion and distribution strategies.
Ability to prepare reports and provide recommendations based on marketing data.

📌 Content Creator (Marketing) (Sydney)
🏢 Mapo Gelato
📍 Sydney