29th October, ****
Join us at Gumtree Group (Gumtree, CarsGuide, Autotrader) as we grow Australia's leading classifieds and lifestyle network, reaching 1 in 4 Aussies every month.
The role:
As the Performance Media Manager, you'll be the hands-on lead for paid media activation in Gumtree Group's new in-house media team.
You'll own channel planning, campaign activation, optimisation and reporting across paid search, social, programmatic and video, and you'll put our integrated, full-funnel approach into practice.
That means balancing immediate outcomes like listings, leads and revenue with longer-term demand and brand growth.
You'll work closely with Marketing, Motors, Advertising, Product & Technology, and Data & Analytics, and you'll lead day-to-day delivery of our media products for dealers, advertisers and external partners.
You'll also lead the Performance Media Specialist(s) and play a central role in bringing media in-house as we shape our future media operating model.
What you'll do:
Translate the annual media strategy into quarterly and campaign-level channel plans, budgets and forecasts, grounded in clear business objectives, audience insight, channel roles, expected outcomes and measurement plans
Own budget pacing and reallocation to grow lead volume and quality at a lower cost per lead, and run a test-and-learn roadmap that brings new platform opportunities to the Head of Paid Media
Lead the build, launch and optimisation of campaigns across paid search, social, programmatic and video.
Unlock the value of our first-party data, working across teams to activate audiences through our CDP and turn our scale into a competitive media advantage
Set and uphold quality standards across briefs, account structures, naming, tracking and documentation,



and QA the team's campaigns before and after launch
Own end-to-end delivery of media products for dealers, advertisers and partners, from setup to reporting, working with Motors Sales on priorities and driving automation to scale
Own weekly and monthly reporting against our measurement framework, and partner with Data & Analytics on KPIs, lead-quality feedback, offline conversions and spend reconciliation
Lead and coach the Performance Media Specialist(s), manage platform and agency partners, protect our data and account ownership, and support the transition from our current agency
What you'll bring:
3-5+ years of hands-on experience in performance or digital media, agency and/or client side, managing significant multi-channel budgets
Extensive hands-on expertise in Google Ads and Meta, plus solid working knowledge of programmatic and video
Experience with feed-driven listing, catalogue or dynamic campaigns
Experience leading, coaching or reviewing the work of others
Experience establishing processes, standards and service levels within a media team
Experience activating first-party data and audiences through customer data platforms is highly regarded
Experience in marketplace, classifieds, automotive or lead-generation businesses, or delivering media on behalf of advertisers or clients, is highly regarded
Commercial mindset, with the ability to connect day-to-day media decisions to listings, leads, revenue and customer outcomes,



not just platform efficiency
Highly analytical approach to everything you do, with the ability to build reporting, interpret performance and turn complex data into clear recommendations
Deep understanding of tracking and measurement, including website tagging, conversion tracking, conversion APIs and offline conversion imports
The ability to communicate and collaborate, while being able to work with non-media stakeholders and constructively challenge partners
Curious and future-focused, with a strong interest in automation, AI and customer data
Major search and social advertising platform experience (e.g. Google Ads and Meta Ads Manager) at an
What you'll get:
Flex your schedule with hybrid work, flexible hours, and the freedom to work from anywhere for 4 weeks a year
A $150 monthly allowance toward your preferred health insurance, plus exclusive Bupa discounts
20 weeks of paid parental leave and 12 weeks for secondary caregivers—we support all kinds of families
Through Paywise, employees can access pre-tax benefits on electronics, airport lounges and e-bikes, as well as novated leases
A Learning and Development budget to fuel your growth and help you level up
Your birthday off—yes, it's all about you
Regular team events and fortnightly socials so you can connect, unwind, and have a little fun along the way
24/7 access to Sonder for you and your family—because your wellbeing matters
Let's Do This!
Ready to build something meaningful with outstanding people, real impact and huge potential?
We'd love to hear from you!
Please note: We're unable to provide sponsorship for this role.
You'll need to hold current Australian working rights (PR or Citizenship).

📌 Performance Media Manager (New South Wales)
🏢 Gumtree Group Australia
📍 New South Wales