About the JobOur client, a leading global fintech brand, is seeking a CRM Specialist to join their high-performing digital marketing team on a 12-month contract.
This is a hands-on execution role focused on delivering CRM campaigns and supporting web content updates across customer-facing digital channels.
You'll work closely with campaign, creative and technical teams to build, deploy and optimise CRM communications, while also helping maintain and enhance key web experiences.
This opportunity is ideal for a CRM professional who enjoys being in the platforms every day, building customer journeys, creating audience segments, QA'ing campaigns and ensuring flawless execution across email, push and web.The OpportunityYou'll be responsible for:Building and deploying CRM campaigns, journeys and triggered communications within IterableCreating and managing audience segments in Hightouch based on campaign requirementsSupporting the delivery of email, push notification and lifecycle marketing campaignsConducting campaign QA across devices, browsers, email clients and dark mode environmentsCreating and managing campaign tracking links and deep linksExecuting A/B tests to improve campaign performance and engagementMonitoring campaign performance and preparing basic reporting on opens, clicks and conversionsBuilding and maintaining website content and landing pages using CMS platforms including Builder.io and ContentfulTranslating Figma designs into functional web experiencesTesting and QA'ing web content updates prior to releaseSupporting SEO initiatives and ongoing website content optimisationManaging digital assets used across CRM and web activitiesFollowing established production processes and maintaining documentation where requiredAbout YouWe're looking for a hands-on CRM and digital marketing professional who enjoys campaign execution, problem solving and delivering high-quality work in a quick-paced environment.
You'll likely bring:2-4 years' experience in CRM, lifecycle marketing, email marketing or marketing automationExperience working within CRM platforms such as Iterable, Braze, Salesforce Marketing Cloud, Campaign Monitor, Mailchimp or similarExperience building customer audiences, segments and campaign journeysBasic HTML experience, particularly within email marketing environmentsExperience using Content Management Systems (CMS) for web content publishing and updatesUnderstanding of email marketing best practices and campaign optimisation techniquesFamiliarity with GA4 and digital performance reportingStrong attention to detail with a commitment to producing error-free workExcellent organisational and time management skillsA proactive approach and the ability to manage multiple priorities and deadlinesStrong communication and stakeholder engagement skillsBachelor's degree in Marketing, Communications, Digital Media or a related disciplineNice to HaveExperience using IterableExperience with HightouchExperience with Builder.io or ContentfulExposure to SEO initiatives and web optimisationWhy Join?
Join a highly recognised global brandWork with leading CRM, personalisation and marketing technology platformsGain exposure across both CRM and web experience deliveryCollaborate with experienced marketing, product and technical teamsLong-term 12-month contract opportunityHybrid working environment with flexibilityIf you're a CRM Specialist looking to further develop your experience across lifecycle marketing, campaign execution and digital experiences, we'd love to hear from you.For a confidential discussion, contact Michael Hammond on
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📌 Crm Specialist – 12 Month Contract (Melbourne)
🏢 Salt
📍 Melbourne