Marketing Manager, Domestic & Product | Major Australian University | Greater Western Sydney | Hybrid

$140K - $150K + 17% Super + Leave Loading

Lead the marketing strategy for a university that is growing faster than almost any other in the country.

This is the senior domestic marketing seat in a recently redesigned marketing function. You set the strategy for attracting domestic students across three faculties, lead the team of Business Partners who put it into action, and report to the Director of Marketing.

Why This Job
Top of the function: you own domestic strategy across the whole University and have a direct line to the Director
A big commercial brief. This is audience acquisition and conversion at scale, with transparent enrolment goals to measure against
Open to marketers from outside education, so B2C and consumer backgrounds are very welcome
A brand current structure with specialist teams for paid media, content, creative, events, website and personalisation, so you spend your time on strategy and leadership
Hybrid working with real flexibility, and a 35-hour week with flex leave accruing

What You’ll Be Doing




Setting the annual domestic recruitment strategy and joining up the faculty plans into one go-to-market approach
Leading and coaching three Business Partners and a Marketing Officer
Providing oversight of domestic campaigns and briefing paid media, content, creative and digital teams
Advising the Director of Marketing on domestic recruitment and priority initiatives
Using market research, performance data and competitive analysis to drive continuous improvement and allocate budget

About You
A senior marketer with a record of building and delivering acquisition strategies
Experience leading or overseeing marketers in a generalist function
Solid strategic and analytical thinking
Confident with senior stakeholders, including representing marketing in leadership meetings and with external partners
Excellent communication, negotiation and relationship skills
Education experience is welcome but not required

The Package
Base salary of $140k to $150k
Generous super, plus leave loading
Hybrid, with flexibility on how the week is structured

📌 Marketing Manager, Domestic And Product Sydney
🏢 Wow Recruitment
📍 Sydney