Drive data-led digital campaigns that deliver real impact
Join an iconic Australian FMCG business
Thrive in a supportive, collaborative team environment
The Role
We're looking for a Digital Campaign Lead to join our team on a12-month fixed-term contractand help create meaningful, data-driven customer experiences.
In this role, you'll lead impactful digital campaigns, collaborate with cross-functional teams, and turn customer insights into action.
You'll play a key role in shaping how we engage with customers across their journey, while contributing to a culture that values collaboration, inclusion, and continuous improvement.
Responsibilities
Drive the design and delivery of personalised, data-led digital campaigns across the customer journey
Work collaboratively with product, data, and commercial teams to align campaign activity with business priorities
Lead campaign optimisation by testing, learning, and continuously improving performance
Support the development of customer segmentation and targeting to enhance engagement and experience
Liaise with stakeholders to translate insights into meaningful actions and commercial outcomes
About you
Understanding of customer segmentation, personalisation and campaign execution
Demonstrated proficiency in Google Analytics 4 and Google Tag Manager, including event tracking, conversion measurement, campaign attribution and reporting
Confidence using data, insights and analytics to inform decisions, with strong stakeholder communication and collaboration skills
Exposure to FMCG or retail environments is advantageous, but not essential
Bega Group is home to many trusted and iconic food and beverage brands.
Whether it's VEGEMITE on toast,



a Dare on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.
Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day.
We have a strong regional focus and proudly support the communities where we work, live and play.
At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive.
Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!
Company culture and our values are very important to us.
From flexible working arrangements and regular social catch ups, we're committed to fostering a supportive and agile work environment for our team.
Join a dedicated, forward-thinking and innovative culture
Grow with us, through opportunities for career development and progression
Contribute by giving back to your community through charities we partner with
Access to mental and physical health programs through our wellbeing portal and programs
Enjoy excellent employee perks, including flexible working, purchased leave options and salary continuance insurance
Applications
At Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve.
No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.
We will accept applications from all people with the right to live and work in Australia.
#J-*****-Ljbffr

📌 Digital Campaign Lead (Melbourne)
🏢 Bega Group
📍 Melbourne