Australia — International Student Market
822K inbound students *****) +10%
1. China 168K
2. India 128K
3. Nepal 57K
4. Vietnam 33K
5. Malaysia 26K
3 international branch campuses in Australia
OVERVIEW The Institute of Health and Management (IHM) is an Australian higher education provider focused on industry-aligned programs in health and human services. IHM is seeking a Marketing Specialist to lead strategic marketing initiatives that support student acquisition, institutional growth, and brand positioning across domestic and international markets. The role combines strategic planning, campaign execution, market analysis, and stakeholder engagement within the Australian higher education sector.
Key responsibilities
Develop, implement, and evaluate integrated marketing strategies to promote IHM programs across domestic and international markets
Conduct market research and competitor analysis to identify trends, opportunities, and target audience insights
Plan and execute multi-channel campaigns including digital, social media, SEO/SEM, email, and event marketing initiatives
Analyse campaign performance using analytics tools and provide data-driven recommendations for optimisation
Manage and enhance IHM's digital presence, including website content, search visibility, and engagement metrics
Establish and maintain strategic partnerships with education agents, universities, and industry stakeholders
Ensure marketing activities comply with CRICOS, TEQSA, ESOS Act, and National Code
Requirements
Coordinate and deliver marketing events such as open days, expos, and recruitment campaigns
Prepare detailed reports on marketing return on investment, lead generation, and conversion performance
Requirements
Bachelor's degree or higher in Marketing, Business, Communications, or a related discipline
Minimum 1 year of relevant experience in a marketing specialist or similar role




Demonstrated experience in strategic marketing planning and campaign execution
Strong expertise in digital marketing platforms including Google Analytics, SEO/SEM tools, CRM systems, and social media platforms
Proven ability to analyse data and translate insights into actionable strategies
Excellent written and verbal communication skills
Ability to manage multiple projects and stakeholders effectively
Knowledge of the Australian education sector and regulatory environment is desirable WHY THIS ROLE MATTERS Marketing professionals in higher education play an important role in connecting prospective students with educational opportunities that align with their goals and career pathways. In this role, the successful candidate will help strengthen IHM's visibility and support enrolment growth while ensuring compliance with Australian education regulations. The position also contributes to building partnerships and promoting programs that support workforce development in healthcare and human services.
Bonus: Application advice
Tailor your resume to highlight experience in digital marketing, campaign management, and analytics within education or service-based sectors
Include examples of measurable campaign outcomes such as lead generation growth, increased engagement, or improved conversion performance
Demonstrate familiarity with tools such as Google Analytics, CRM systems, SEO/SEM platforms, and social media management tools
Show evidence of robust project coordination and stakeholder management skills, particularly when working across multiple campaigns or teams
If applicable, mention any knowledge of Australian higher education regulations, international student recruitment, or compliance frameworks such as CRICOS and TEQSA
Use your cover letter to explain your motivation for working in higher education and how your marketing approach aligns with student engagement and institutional growth
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📌 Marketing Specilaist, Ihm (Australia)
🏢 Uniglobalcareers
📍 Australia