Serko is a cutting-edge tech platform in global business travel & expense technology.
When you join Serko, you become part of a team of passionate travellers and technologists bringing people together, using the world's leading business travel marketplace.
We are proud to be an equal-opportunity employer; we embrace the richness of diversity, showing up authentically to create a positive impact.Serko is a cutting-edge tech platform in global business travel & expense technology.
When you join Serko, you become part of a team of passionate travellers and technologists bringing people together, using the world's leading business travel marketplace.
We are proud to be an equal-opportunity employer; we embrace the richness of diversity, showing up authentically to create a positive impact.RequirementsMake an impactThis role is a hands-on position focused on executing and scaling our lifecycle marketing programs in Braze.
You will be responsible for building, sending, and optimising customer communications across email, push, and in-app channels.
This involves translating campaign briefs into lifecycle campaigns, including building audiences, creating journeys, setting up triggers, and deploying campaigns in Braze.What you will be doingBuild and deploy lifecycle campaigns in Braze, including email, push, and in-app messaging, executing both one-off campaigns and automated lifecycle journeysTranslate marketing briefs into live campaigns quickly and accurately, managing campaign scheduling, approvals, and deploymentExecute lifecycle campaigns across core journeys such as onboarding, retention, reactivation, and promotional campaignsBuild and maintain Braze Canvas journeys and triggered campaigns, setting up segmentation and audience targeting, and using Liquid and dynamic content for personalisationOwn campaign QA,



including audience validation, personalisation checks, and rendering, ensuring campaigns deliver correctly across channels and devicesWork closely with designers to develop optimised email and in-app creative that supports campaign objectives and maintains brand consistencyPartner with the external martech agency on complex builds, integrations, technical improvements, and to prioritise support where neededMonitor campaign engagement and conversion performance to identify opportunities for improving targeting, messaging, and timingWhat you will bringStrong hands-on experience using Braze to build and send campaignsExperience executing lifecycle and triggered campaignsExperience working with design teams to develop email and lifecycle creativeExperience in SaaS, or product-led growth environmentsStrong understanding of segmentation and personalisationHigh attention to detail and campaign QA disciplineFamiliarity with data warehouses such as BigQueryBenefitsAt Serko, we aim to create a place where people can come and do their best work.
This means you will be operating in an environment with outstanding tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results.
Our people are fully engaged, continuously improving, and encouraged to make an impact.Some of the benefits of working at Serko are:A competitive base salaryKiwiSaver covered with employee contribution matched up to 3.5% of salary, and life insuranceHealth & Wellbeing: discounted Southern Cross Health Insurance, access to confidential support, guidance and counselling service, wellbeing and voluntary leave and free flu shotsFocus on development: access to a learning & development platform, committed budget and opportunity for you to own your career pathways
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📌 Braze Lifecycle Marketing Manager (New South Wales)
🏢 Serko
📍 New South Wales