You will be responsible for developing and delivering marketing activity that drives awareness, demand and growth across the small and medium business segment.Working closely with Sales, Product, Commercial and other key stakeholders, the role develops and coordinates targeted and integrated marketing programs that translate customer needs and commercial priorities into compelling propositions, campaigns and experiences for SMB and Mid-Market customers and prospects.
The role doesn't have any direct reports.Key ResponsibilitiesDevelop and deliver marketing plans aligned to revenue, acquisition, retention and customer growth prioritiesPlan and coordinate targeted programs across priority SMB and Mid-Market customer cohorts, products and lifecycle stagesDevelop customer-led content and communications that support acquisition, retention and cross-sellCoordinate the development of campaign assets, customer stories, presentations, product collateral and offersManage regular communications and coordinate digital marketing activity across email, website, social media and other owned channelsIdentify and coordinate participation in relevant technology and industry events, including sponsorships, webinars, trade events and networking initiativesMonitor customer needs,



competitor activity and market developments relevant to the segment growth strategyEstablish clear objectives, measures and KPIs for SMB marketing activity and campaigns.Skills & Experience5+ years' experience in B2B marketing, ideally within telecommunications, technology, SaaS, financial services or a related industryDemonstrated experience developing and delivering integrated campaigns that support acquisition, pipeline, retention and commercial growthStrong generalist marketing capability across campaigns, lifecycle marketing, content, digital and communicationsGood understanding of digital marketing channels including website, email, social media, paid media and search, with the ability to effectively manage specialist agency partnersExperience using segmentation, customer insights and data to create relevant, scalable marketing programs for diverse SMB audiencesStrong written communication and content development skills, with the ability to translate complex propositions into explicit and compelling customer communicationsCommercial mindset with the ability to understand revenue and customer priorities and translate them into focused marketing activity.Comfortable using CRM, marketing automation and analytics data to measure performance and inform decisions.
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📌 Marketing Manager - Mid Market & Smb (Sydney)
🏢 VOCUS
📍 Sydney