ANZ CRM Lead: Data-Driven Campaigns & Growth (Melbourne)

ANZ CRM Lead: Data-Driven Campaigns & Growth (Melbourne)

01 Nov
|
Oil Authority
|
Melbourne

01 Nov

Oil Authority

Melbourne

bp is seeking a CRM Manager to support the CRM Senior Manager, developing the CRM strategy and owning the execution of CRM activity for Melbourne and broader markets. You will coordinate campaigns across email, app and push to engage both B2C and B2B audiences, analysing data to inform core journeys and improve retention.

You will partner with local teams and the Hub to align with global frameworks, shape personalisation roadmaps, monitor performance, and manage budgets.

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📌 ANZ CRM Lead: Data-Driven Campaigns & Growth (Melbourne)
🏢 Oil Authority
📍 Melbourne

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