My Guardian is a leading Aged and Disability Care service provider delivering compassionate, high-quality, person-centred care. As we continue to grow rapidly, we remain committed to empowering individuals to live safely, independently, and with dignity.

As our organisation continues to grow, we are seeking a a Senior Social Media Manager to define our overall social strategy and elevate our brand presence across all digital channels.

This is a strategic, high-impact role. We're looking for a sharp, commercially minded strategist who can set clear direction, analyse the competitive landscape, and oversee end-to-end execution—from content scheduling and creator partnerships to community engagement and reporting—all while ensuring strict adherence to our brand image and guidelines.

Key responsibilities include:

- Define, set, and drive the overall social media strategy and digital direction to align with business growth goals
- Conduct continuous topical research and trend analysis to keep our brand relevant and timely
- Perform ongoing competitor social media analysis and sentiment tracking to identify opportunities and market positioning
- Manage, curate, and own the content calendar and scheduling pipeline across all platforms
- Liaise with content creators to execute collaborative campaigns,



ensuring full alignment with strategy and strict adherence to brand guidelines
- Oversee active community management to foster connection and build brand trust while maintaining consistent tone of voice
- Drive channel growth with a sharp focus on increasing engagement rates and expanding follower count
- Track, analyse, and report on key social metrics to optimize campaign performance and demonstrate ROI

The successful applicant will have:

- Minimum of 5 years of experience in content creation, digital marketing, or a related field
- Advanced skills in Adobe Photoshop and Adobe Premiere
- Expertise in Google Analytics, Google Ads, Meta Ads Manager, and various email marketing software
- Excellent written and verbal communication skills, with a keen attention to detail
- Capable of working independently and collaboratively within a team environment
- Superior time management and organisational skills, capable of prioritising tasks and meeting deadlines

Why Join My Guardian

- Join a high-growth organisation with national expansion plans.
- Be part of a hands-on Executive Leadership Team
- Lead and shape a critical function at scale
- Work from our Sydney Olympic Park head office (on-site, 5 days)
- Access to in office gym membership, parking, and team events
- A genuine opportunity to build, influence, and leave a legacy

📌 Social Media Manager (Sydney)
🏢 My Guardian
📍 Sydney