We are partnering with a highly respected retail organisation that is embarking on an exciting corporatisation journey. With robust foundations, a loyal customer base and a healthy product pipeline, the business is now investing in its next phase of professionalisation and seeking a Head of Marketing who can help lead the evolution.
This is a standout opportunity for a commercially minded marketing leader with broad functional capability and proven experience overseeing product development in a regulated or technical environment.
Reporting directly to the CEO, you will have full ownership of the marketing function while also guiding the product development strategy across a diverse product portfolio. This role requires someone who can think strategically, bring structure to a growing business, and still be willing to get hands-on when needed.
You'll be instrumental in building scalable marketing frameworks, strengthening brand presence, improving product governance, and helping the business move from founder-led to professionally run.
Key Responsibilities
Develop and execute a cohesive global marketing and brand strategy aligned to organisational growth plans
Oversee the product development roadmap, from market insights through to launch
Develop integrated annual marketing plan
Lead brand management, digital strategy, customer segmentation and campaign performance
Implement marketing systems,
processes and reporting to support corporatisation
Partner closely with Sales, Quality, Regulatory and Operations for cross-functional alignment
Build and mentor a high performing marketing and product team
Use analytics, customer insights and competitor intelligence to drive continuous improvement
You'll ideally bring:
Senior leadership experience in marketing with exposure to product management or product development
Minimum 8-10 years of senior marketing leadership experience
Knowledge of distribution networks/channels (preferably global) in a retail environment
Experience working in regulated or clinically oriented markets
A track record of building teams, functions or frameworks during business transformation
Strong commercial acumen and data-led decision making
Highly collaborative stakeholder skills, with executive presence
The ability to balance innovation with compliance and operational realities
Why This Role Stands Out
Influence both brand direction and product strategy at a pivotal stage of growth
Join a values-driven business with genuine purpose
Autonomy and executive visibility-your impact will be immediate and meaningful
A rare chance to shape a function as the organisation formalises its structure and scales
If you're a marketing leader who thrives in evolving environments and wants to help shape the future of a respected retail business, this could be your next career move!
Hirer responsiveness Salary match Number of applicants
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📌 Head of Marketing - Retail (Sydney)
🏢 Lawson Elliott Recruitment
📍 Sydney
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