ABOUTELEVEN,FLEISHMANHILLARD&WEBERSHANDWICK; Eleven,FleishmanHillardandWeberShandwickarepartoftheOmnicomOceaniaearnedcentreofexcellence—threeagencyteamswithdifferentstrengths,unitedbyabeliefinthepowerofideas,storiesandculturetomakeameaningfulimp Thethreeagenciesareco-located.
Thisroleworksacrossallthree. ElevenisoneofANZ'smostawardedagencies,withworkrecognisedacrossleadingcreativeandcommunicationsawards. FleishmanHillard and Weber Shandwick are part of global agency networks. That brings the opportunity to learn from colleagues around the world, draw on international perspectives and specialist expertise, and collaborate on ideas that can travel across markets. As part of Omnicom Oceania, we bring together different disciplines and capabilities
- from PR, social and creators to creative, media and production—to help brands engage people in relevant, surprising and memorable ways. PURPOSE We're looking for a sharp, connected and highly proactive media specialist with a genuine instinct for news. You understand what earns attention in a crowded news cycle, what journalists and their audiences will care about, and how to turn a client's priorities into a story with a credible, compelling reason to exist. You know the news media landscape from the inside out—or have built deep, trusted relationships across it
- and can move comfortably between print, digital, broadcast and emerging channels. Working across a diverse portfolio of local and global B2B and B2C brands, you'll shape and deliver high quality stories that serve both client objectives and genuine audience interest. You'll partner with senior colleagues, clients and client teams, bring energy and sound judgement to rapid-moving opportunities, and help secure meaningful coverage in influential media. You're not sending pitches or releases and waiting for a reply.



You're across the news agenda, quick to spot an opening, confident picking up the phone, and persistent in making the right connections. YOURRESPONSIBILITIES
- Find the news angle: turn business priorities, research, products and expertise into timely, relevant stories that matter to journalists and their audiences.
- Trackthenewscycleandidentifytherightmoments,formatsandoutletsforastory.
- Writeclear,persuasivemediamaterials,includingreleases,tailoredpitches,briefingdocuments,featuresandbylinedarticles.
- Proactivelypitchandfollowthroughwithjournaliststosecurequalitycoverageacrossprint,online,broadcastanddigitalmedia.
- Build and maintain trusted relationships with journalists, editors, producers and other influential media decision-makers, particularly across tier-one outlets.
- Respond thoughtfully and quickly to media enquiries, working with client teams and senior colleagues to provide accurate, useful information.
- Bringcomposure,responsivenessandgoodjudgementtotime-sensitivemediaopportunities. Clientpartnership
- Buildpositive,crediblerelationshipswithclientsalongsideseniorteammembers.
- Understandeachclient'sbusiness,prioritiesandaudiences,andconnectcommunicationsactivitytotheirobjectives. Ideasandgrowth
- Contributetoproactivestorygeneration,brainstormsandcampaigndevelopment.
- Spotopportunitiestoconnectclientstorieswithrelevantculturalmoments,industrydevelopmentsandthewidernewsagenda.




- Supportnewbusinessactivitybybringingstrongmediathinkingandpracticalearned-mediaideas.
- Staycuriousaboutchangesinjournalism,mediaplatforms,cultureandtheindustriesourclientsoperatein. Teamcontribution
- Workgenerouslyandcollaborativelywithcolleaguesateverylevel.
- Helpfosterapositive,inclusiveandsolutions-focusedteamculture.
- Shareyourknowledgeandofferinformalsupporttojuniorteammemberswhereappropriate. WHATYOU'LLBRING
- Atleast6–8years'experienceinjournalism,publicityoracloselyrelatedrole.
- Astronginstinctforwhatmakesnews,backedbytheabilitytoturnthatjudgementintocompelling,crediblestoryangles.
- A current, practical understanding of the news media landscape and how stories are commissioned, developed and published or broadcast.
- A well-established network of relevant media contacts, with trusted relationships across senior journalists, editors, producers or other key decision-makers—particularly in tier-one news media.
- Evidenceofsecuringmeaningfulcoveragebypitchingstoriesproactivelyandtailoringtheapproachtotheoutlet,journalistandaudience.
- Theconfidenceandenergytobuildrelationships,maketheapproach,followupandkeepmomentummoving.
- Strongorganisation,attentiontodetailandtheabilitytomanageseveralprioritiesatonce.
- Aproactive,resourcefulandsolutions-focusedapproach,withsoundjudgementandawillingnesstokeeplearning. WHATWE'LLBRING Throughourglobalnetworks,youcanalsogainexposuretointernationalperspectivesandexpertise,andlearnfromworkhappeninginothermarkets.
ThescaleofOmnicomOceaniacreatesfurtheropportunitiestocollaboratewithspeci
- Culturalandsocialeventsthathelpbuildconnectionandcreativity.
- Potentialmobilityopportunitieswithinthenetwork. YOU'LLTHRIVEHEREIFYOU'RE
- Genuinelyintere

📌 Media Specialist (Sydney)
🏢 Omnicom Oceania
📍 Sydney