In 1987, RedBull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today RedBull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of RedBull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

Joining on an initial 12-month contract, the Category Development Manager (CDM) develops and delivers category and shopper strategies for key customers, using data and insights to drive category growth and support our Off Premise Commercial Strategy. Working closely with Sales and Trade Marketing, the CDM creates innovative customer solutions, provides actionable shopper insights, and builds solid relationships with key external stakeholders.

LEAD THE CATEGORY AGENDA FOR AGREED KEY CUSTOMERS

Develop relationships with key customers, driving category strategy, and delivering specialised category projects.

Ensure strong category ranging and assortment recommendation aligned to range review cycles working to ensure Category and Brand Fair Share are achieved.

Commercialise category initiatives and partner with the National Sales team to drive opportunities, maximise sales effectiveness, and increase ROI.

Lead annual Category Planning Days and end of year Category Reviews.

Create customised retailer specific selling stories creating and leveraging all available selling materials.

DEVELOP & DRIVE THE PRODUCT, PRICE, PLACE & PROMOTIONAL STRATEGIES FOR KEY CUSTOMERS

Set the product and ranging priorities throughout the store.

Develop pricing and promotional strategies across the RedBull portfolio to maintain a premium position and drive value growth.

Drive the Space Management agenda with key customers working to minimise out of stocks and maximise our fair share index at shelf.

Ensure merchandising principles are executed accurately and compliantly across all key customers.

Provide quarterly measurement and evaluation of all major customer/channel initiatives and promotions.

TRANSFORM RESEARCH INTO SHOPPER & RETAIL INSIGHTS AND INSIGHTS INTO ACTION

Analyse internal and external data (Circana, Summit, Quantium) to identfy market, shopper and consumer trends, and recommend growth opportunities.





Leverage shopper and consumer insights to inform our Off Premise Sales strategy and Category Vision.

Use data and insights to identify retailer growth opportunities and support shopper research initiatives.

Work with Trade Marketing to develop shopper-focused retail concepts that drive growth and outperform competitors.

DEVELOP & EMBED CATEGORY TRAINING

Deliver engaging category presentations and workshops across internal meetings and conferences.

Facilitate category training across Sales and Distributor Partner teams.

- Minimum 5+ years’ experience in Category Management.
- Experience in Trade Marketing, Shopper Insights, Brand Management and Account Management (desirable).
- Experience with Circana/AC Nielsen/Quantium/Synergy/Summit.
- Excellent analytical skills with an ability to conclude data.
- Proficiency in space planning software, including JDA or Apollo, is desirable.

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Thank you recruitment agencies, we will be recruiting this role directly. You warrant that:You have read and understand the Privacy Statement and the RedBull Australia Privacy Policy.You are qualified to work in Australia and understand that RedBull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth).All the information you have submitted to RedBull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with RedBull Australia Pty Ltd.

RELATED OPPORTUNITIES

Looking for something else?

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility





Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

RedBull Company

Giving wiiings to people & ideas since 1987

How can I get a job at RedBull?

RedBull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of RedBull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions.You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to RedBull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you.By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from RedBull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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📌 Category Development Manager (12m FTC) (Sydney)
🏢 Red Bull
📍 Sydney