Head of Product About the Opportunity Newly Created Opportunity | High-Growth Fitness & Lifestyle Brand Are you a commercially minded product leader who understands how to turn customer insights, market trends and product innovation into profitable business growth? We're partnering with a rapidly growing Australian fitness and lifestyle brand to recruit a Head of Product who will play a pivotal role in shaping the product strategy, driving commercial performance and connecting creative design with data-driven decision-making. This is an exciting prospect to influence the direction of a growing apparel business, ensuring product collections reflect the brand's identity, meet evolving customer needs and deliver strong commercial results. Working closely with the Founder and cross-functional teams, you'll take ownership of product strategy, range architecture, inventory performance and go-to-market execution across a direct-to-consumer (DTC) e-commerce environment. If you're passionate about fitness, apparel and building commercially successful products, this role offers the opportunity to make a meaningful impact on a growing brand. About the Brand Join an ambitious Australian fitness and lifestyle brand built around a genuine passion for training, performance and community. With a strong identity in the activewear and athleisure space, the business creates products designed to support an active lifestyle while combining functionality, contemporary design and a distinctive brand aesthetic. As the business continues to grow, it is focused on evolving its product offering, strengthening its direct-to-consumer model and delivering products that resonate with its community. You'll be joining a values-driven team that encourages collaboration, innovation and fresh thinking, with the opportunity to work closely with the Founder and influence the future direction of the product range.

Key Responsibilities
Product Strategy & Range Development
- Develop and execute product strategies aligned with the brand's vision, customer needs and commercial objectives.
- Lead range architecture and product planning, ensuring collections reflect market demand, brand positioning and revenue targets.
- Analyse market trends, competitors and customer behaviour to identify opportunities for new products and range improvements.
- Translate customer insights and sales data into actionable product development strategies.
- Work closely with the Founder and product team to influence design direction, fabric innovation and product selection.
- Balance creative vision with commercial viability to build relevant, differentiated and profitable collections.
- Consider sustainability, material selection,



recycling and supply chain traceability throughout product development. Commercial Performance & Inventory Management
- Own the commercial performance of product lines, balancing customer demand, inventory availability and profitability.
- Partner with the Planning Manager to manage Open-to-Buy (OTB) budgets and align product decisions with financial targets.
- Analyse sales performance, sell-through rates, inventory levels and product margins to identify opportunities and risks.
- Monitor key commercial metrics, including gross margin return on investment (GMROI) and customer acquisition costs by product line.
- Identify underperforming products and recommend strategies to improve sell-through and reduce excess inventory.
- Support pricing, distribution and inventory decisions to maximise profitability.
- Use data-driven insights to inform future range planning, forecasting and product investment decisions. E-Commerce & Direct-to-Consumer
- Drive product strategy within a direct-to-consumer e-commerce setting, ensuring the range meets customer expectations and supports online growth.
- Use digital sales performance and customer behaviour to identify opportunities for product development and range optimisation.
- Develop go-to-market strategies for new and existing products.
- Work closely with marketing to plan product launches, campaigns and product storytelling.
- Ensure product launches communicate the inspiration, functionality and value of each collection while remaining aligned with the brand's identity.
- Monitor product performance following launch and use insights to inform future product decisions.
- Identify opportunities to improve the online product offering, customer engagement and commercial results. Product Development & Cross-Functional Collaboration
- Manage product development timelines, costs and critical paths from initial concept through to launch.
- Act as the voice of the customer, ensuring customer needs influence product development, range planning and launch decisions.
- Collaborate with design, marketing, planning and operations to ensure alignment across the product lifecycle.
- Communicate product vision, priorities and strategy clearly to relevant stakeholders.
- Work with suppliers and internal teams to support product quality, cost management and delivery timelines.




- Ensure product development decisions balance design intent, functionality, customer expectations and commercial requirements.
- Monitor collection performance and recommend improvements across About You We're looking for a commercially astute product professional who combines analytical capability with a strong understanding of apparel, customer behaviour and digital retail. Ideally, you'll bring:
- 4+ years' experience in apparel product management, commercial product development or digital buying, ideally within fitness, athleisure or performance sportswear.
- Strong experience in range architecture, range planning and product lifecycle management.
- A proven track record managing product lines and inventory within a direct-to-consumer e-commerce business.
- Strong analytical skills, with the ability to interpret sales, customer and inventory data to drive commercial decisions.
- Experience managing budgets, Open-to-Buy (OTB), product costs and gross margins.
- An understanding of trend forecasting, customer profiles and market positioning.
- Advanced Excel skills and experience with Product Lifecycle Management (PLM) systems.
- Strong negotiation, stakeholder management and relationship-building skills.
- Excellent project management capabilities and the ability to manage competing priorities.
- A team-oriented approach and the confidence to influence decisions across design, marketing, planning and operations.
- A genuine interest in fitness, activewear and consumer-led product innovation. Experience with Shopify and Style Arcade would be advantageous. Full Australian working rights are required. What's on Offer? You'll join a growing, values-driven business that places importance on its people, culture and community. Benefits include:
- Flexible working arrangements, including mid-week work-from-home options and flexible start and finish times.
- A paid day off for your birthday.
- Product allowances, plus discounts for family and friends.
- Regular team workouts and team-building activities.
- Office snacks and complimentary coffee at surrounding cafés.
- Ongoing professional development and career growth opportunities.
- Competitive remuneration with generous bonus incentives.
- The opportunity to work closely with the Founder and make a genuine impact on the business's product strategy. Ready to Make an Impact? If you're a commercially driven product skilled who understands the relationship between customer demand, product innovation and profitability, this is an opportunity to help shape the future of a growing Australian fitness and lifestyle brand. Apply now or contact the WITZ team for a confidential discussion.

📌 Head of Product (Southern Sydney)
🏢 Who in the Zoo Recruitment
📍 Southern Sydney