The opportunity

Bring your media buying skills and creative thinking to a role where you can shape the full lead-generation journey.

This role offers the flexibility to work fully remotely within Australia or from our Strathfield South office, with hybrid arrangements also available.

ALC Group is looking for a commercially minded Meta Ads Specialist & Creative Strategist to manage campaigns across three established finance brands. You will own the work from campaign planning and ad concepts through to launch, optimisation, testing and reporting, with a clear focus on qualified enquiries and sustainable acquisition costs.

This is primarily a hands-on Meta media buying and performance-creative role focused on lead generation, rather than a generalist digital marketing position.

You will work closely with the CEO, marketing team and client-facing colleagues, supported by an in-house development team and proprietary CRM.

Experience generating leads for financial services is strongly preferred.

You’re likely to be a strong fit if you

- Have hands-on experience personally managing successful Meta lead-generation campaigns in Ads Manager.
- Have personally owned campaign optimisation, budget allocation and structured testing rather than only working alongside an agency or another media buyer.
- Can develop performance-led Meta creative and are comfortable creating or materially developing static and short-form video ads.

What you will do

- Plan, build and manage Facebook and Instagram lead-generation campaigns, connecting business goals with the right audiences, offers and campaign structure.
- Take ownership of campaign launches, daily optimisation, budget allocation, scaling and reporting across multiple accounts.
- Build and manage structured testing plans across creative, copy, audiences, placements, landing pages and lead forms.
- Develop and create static, carousel and short-form video ads, from hooks and persuasive copy through to production briefs and finished assets.
- Use audience insights, campaign results and signs of creative fatigue to maintain a pipeline of recent concepts, iterations and variations.
- Track lead volume, cost per lead, conversion quality and downstream outcomes, using those insights to improve performance.
- Diagnose performance changes and make clear, evidence-based adjustments to budgets, targeting, creative and conversion journeys.
- Work with creative, content and client-facing colleagues to turn campaign insights into stronger advertising and identify opportunities across the funnel.
- Maintain accurate tracking,



account naming, campaign documentation and reporting, while staying across Meta platform updates, privacy requirements, advertising policies and responsible financial-services messaging in Australia.

What success looks like

- A steady flow of qualified enquiries at acquisition costs the business can sustain.
- Campaigns that improve through active management, structured testing and documented learnings.
- A consistent supply of fresh, compliant creative that reduces fatigue and supports meaningful testing.
- Clear reporting that connects campaign activity and optimisation decisions with commercial outcomes.

What you will bring

- Proven experience managing successful lead-generation campaigns through Meta Ads Manager.
- Confidence interpreting campaign data and turning it into practical optimisation and budget decisions.
- Experience running structured tests across ads, audiences and conversion funnels.
- A strong eye for direct-response creative, including hooks, visual hierarchy, persuasive copy, calls to action and mobile-first formats.
- Hands-on capability creating different forms of Meta ad creative, including static and video assets.
- A proactive, accountable approach and sound judgement when campaign performance changes.

Experience we would particularly value

- Lead generation in debt consolidation, lending, insurance, fintech or other financial services, or another regulated lead-generation environment.
- Examples of improving both cost per lead and lead quality at meaningful media spend levels.
- Experience with Meta Pixel, Conversions API, CRM integrations, offline conversion data and attribution.
- An understanding of marketing compliance and Meta advertising policies for sensitive or regulated categories.
- Experience developing performance creative and contributing to landing pages and conversion-rate optimisation.
- Capability with tools such as Canva, Adobe Creative Cloud, Figma or CapCut, backed by examples of how your creative decisions influenced performance.

Why join ALC Group?

- Ownership and influence: Shape campaigns and the wider lead-generation journey, with direct access to the CEO and decision-makers.
- Established business,



agile team: Join a group with more than 30 years of history and a lean team that can move quickly.
- Variety across three brands: Work with different customer needs and product offerings, with clear commercial goals and room to test ideas.
- Work with purpose: Help improve how people find support when navigating financial stress.
- Technology and support: Collaborate with our in-house full-stack development team and use our proprietary CRM to better understand customers and campaign outcomes.
- Flexible work options: Choose from fully remote, in-office or hybrid work, while collaborating closely with our CEO and marketing team.
- Development and benefits: Access professional development assistance, employee mentoring, gym membership, employee discounts, free food and drinks.

How to apply

We would like to understand your Meta experience, what you have created and the type of campaigns you have worked on. Please include:

- Your CV.
- A short summary of your Meta lead-generation experience, including any experience in financial services or other regulated industries.
- A portfolio or examples of static and video Meta ads you have personally created or materially developed. These do not need to form a polished portfolio - links, screenshots, Meta Ad Library links and appropriately redacted examples are welcome.

Where possible, briefly explain your role in developing the creative examples you provide.

Two years of relevant experience is preferred. Applicants must have Australian work authorisation.

ALC Group is an equal opportunity employer. We welcome applications from people of all backgrounds and life experiences.

Pay: $100,000.00 – $160,000.00 per year

Benefits:

- Employee discount
- Employee mentoring program
- Free drinks
- Free food
- Gym membership
- Professional development assistance

Application Question(s):

- Have you personally created or developed performance creative for Meta, including both static and video ads?
- Will you now or in the future require visa sponsorship for employment authorisation?
- Have you personally managed Meta lead-generation campaigns in Ads Manager, with direct responsibility for day-to-day optimisation?
- Have you personally been responsible for Meta campaign budget allocation and structured testing, rather than only supporting an agency or another media buyer?

Experience:

- relevant: 2 years (Preferred)

Work Authorisation:

- Australia (Required)

Work Location: Hybrid remote in Strathfield South NSW 2136

📌 META Ads Specialist & Creative Strategist (Strathfield South)
🏢 ALC Group
📍 Strathfield South