Work From Home | Great Team Culture | Future Leadership Opportunities

Are you brilliant at Google Ads, love helping businesses grow and want to work with a team that genuinely cares?

We're BoltBlue, a growing digital agency helping businesses attract more customers, generate quality leads and grow through great websites and Google Ads, with a genuine care factor.

We're a small, tight-knit team who work hard, have a laugh and genuinely care about the people we work with. Our clients aren't just account numbers to us. They're business owners who trust us to help them succeed, and we take that seriously.

We're looking for an experienced Senior Google Ads Specialist who knows their stuff, loves what they do and wants to take real ownership of their work.

This isn't a role where someone will be looking over your shoulder or telling you what to do every five minutes. We want someone who can take the reins, make smart decisions and treat our clients' businesses like they're their own, all while working from their home office!

What you'll be doing

You'll be our go-to Google Ads expert, responsible for managing multiple client campaigns from start to finish and making sure we're delivering results that actually matter.

We're big believers in working smarter, not making things unnecessarily complicated. We want someone who understands how to get great results through a structured, repeatable approach rather than constantly tweaking campaigns for the sake of it.

Your responsibilities will include:

- Developing, building and launching Google Ads campaigns focused on generating quality leads for trades and service businesses.

- Managing multiple Google Ads accounts efficiently, using a consistent and structured approach to campaign optimisation.

- Conducting keyword research, competitor analysis and campaign planning.

- Monitoring campaign performance, identifying issues and making meaningful improvements without overcomplicating the process.

- Managing conversion tracking, GA4 and Google Tag Manager, while understanding that data is only one part of the bigger picture.

- Reviewing landing pages and websites to identify opportunities to improve conversions, including page structure, messaging, headlines, calls to action and user experience.

- Providing practical conversion rate optimisation (CRO) recommendations to our website team to help turn more clicks into enquiries.

- Creating easy-to-understand performance reports and communicating results to clients.





- Working closely with our website and client services team to improve overall client outcomes.

- Helping develop and refine our Google Ads systems, processes and optimisation framework, so campaigns are delivered consistently and efficiently across all clients.

Who we're looking for

First and foremost, you need to be really good at Google Ads.

But we're not looking for someone who's only ever managed one or two large corporate accounts.

We're looking for someone with genuine digital agency experience who knows how to successfully manage a portfolio of Google Ads clients.

Ideally, you've managed 20–30 accounts, worked across multiple industries and built and optimised campaigns for a wide range of businesses.

Most importantly, you'll have strong experience generating leads for trades and service-based businesses, rather than primarily working in e-commerce.

You'll understand that successful Google Ads campaigns aren't just about keywords, budgets and bidding strategies. The website, landing page and customer journey are just as important.

You'll bring:

- Proven Google Ads experience within a digital marketing agency, managing a substantial portfolio of client accounts.

- Strong experience with lead generation campaigns for trades and service-based businesses.

- The ability to manage multiple campaigns efficiently without getting caught up in unnecessary micro-optimisation.

- Solid conversion rate optimisation (CRO) knowledge, including what makes a high-converting landing page, effective website messaging and a strong customer journey.

- The confidence to recommend website and landing page improvements that support campaign performance.

- Experience building, managing and optimising Google Ads campaigns across different industries.

- Solid technical knowledge of Google Ads, GA4, Google Tag Manager and conversion tracking.

- A structured, commercially minded approach to campaign management, with an interest in developing repeatable processes that deliver consistent results.

You'll fit right in if you:

- Take ownership. You treat your work like it's your own business and don't need someone chasing you.

- Genuinely care.



You understand that behind every campaign is a business owner relying on you to deliver.

- Think commercially. You're interested in leads, customers and business growth, not just clicks and impressions.

- Keep things simple. You know when to optimise, when to leave things alone and how to focus on changes that actually make a difference.

- Love solving problems. When something isn't working, you look beyond the Google Ads dashboard to find the real opportunity.

- Are a team player. You communicate openly, share ideas and enjoy helping others succeed.

- Thrive working from home. You're self-motivated, organised and accountable.

- Want to grow. You're excited about contributing to a growing business and potentially stepping into a leadership position down the track.

Why you'll love working with us

We're not a big corporate agency, and we don't want to be.

We're building a business where great people can do great work, have a say in how things are done and enjoy being part of the team.

Here's what you can expect:

- Competitive remuneration that reflects your experience and the value you bring. We're prepared to invest in the right person.

- Work from home, with a supportive and connected team.

- Genuine autonomy and trust to manage your area of expertise.

- A friendly, down-to-earth team that backs each other.

- The opportunity to make a real difference to our clients.

- Input into developing our Google Ads systems and shaping how we deliver results.

- Potential to grow into a leadership role as BoltBlue expands.

We want someone who's looking for a place to contribute, be valued and grow with us.

Sound like your kind of team?

We'd love to hear from you!

Send us your resume and a short cover letter telling us about your Google Ads experience and why you'd be a great fit for BoltBlue.

In your application, we'd also love you to answer these three questions:

1. Agency experience: How many Google Ads accounts have you managed at one time, and what types of businesses were they for?

2. Conversion optimisation: Tell us about a Google Ads campaign where improving the website or landing page made a significant difference to results. What did you recommend, and what happened?

3. Systems and efficiency: How do you approach managing and optimising multiple Google Ads accounts without spending unnecessary time on minor adjustments?

Email ****@katelangford.com.au with your resume and cover letter, including your answers to the questions above, or apply directly through SEEK.

📌 Senior Google Ads Specialist (WFH) (Mandurah)
🏢 Kate Langford Career Consulting
📍 Mandurah