Assistant Store Manager | Coach Liverpool Outlet

Bring your leadership style to Coach

Coach is a global fashion house founded in Current York, known for up-to-date luxury, quality craftsmanship and an effortless New York attitude.

We’re looking for an energetic and commercially minded Assistant Store Manager to join our team at Coach Liverpool Outlet.

Working closely with the Store Manager, you’ll play an integral role in driving sales, developing the team and creating an exceptional experience for every customer who walks through our doors.

The Role

As Assistant Store Manager, you will:
Partner with the Store Manager to drive sales, productivity and store performance
Lead from the floor and create an engaging, high-energy sales environment
Inspire, coach and develop the team to achieve individual and store goals
Deliver an exceptional customer experience in line with Coach service standards
Monitor KPIs and support strategies that drive commercial results
Support recruitment, onboarding, training and ongoing team development
Maintain high standards across visual merchandising, stock, operations and loss prevention
Support clienteling and omni-channel initiatives to build meaningful customer relationships
Act as a Coach brand ambassador,



bringing our values and customer experience to life every day.

About You

We’re looking for someone who has:
Previous leadership experience within retail or a customer-focused environment
A genuine passion for fashion, retail and delivering outstanding customer experiences
Robust commercial awareness and confidence working towards sales targets and KPIs
The ability to motivate, coach and bring out the best in a team
Excellent communication and problem-solving skills
A proactive, hands-on leadership style
Flexibility to work across the needs of the business, including weekends, peak trading periods and public holidays.
Previous luxury or fashion retail experience would be highly regarded.

Why Coach?

This is an exciting opportunity to take the next step in your retail leadership career with an iconic global fashion brand. You’ll have the opportunity to make an impact on store performance, develop your leadership capability and grow your career within the broader Tapestry business.

If you’re passionate about people, fashion and creating memorable customer experiences, we’d love to hear from you.

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📌 Assistant Store Manager Coach Liverpool Outlet
🏢 Coach
📍 Liverpool