At Bailey Nelson, we’re on a mission to change how people see the world and how the world sees them. We’re a down-to-earth team that’s obsessed with improving every day, and we’re growing rapid.

Due to exciting growth plans, recent internal promotions & moves across the business, we’re looking for a driven, people-firstStore Manager to take the reins at our brand current Cockburn store set to open in late November 2026! This is your chance to lead a passionate team, deliver exceptional customer experiences, and make a real impact.

What’s in it for you?
OTE $ $100,000 (Base + Super + Monthly + Annual Bonus + Profit bonus) (monthly & annual incentives)
Real opportunity toearn more as you perform
Leadership development programs to grow your career
Annual3-day Leadership Conference with the AU/NZ teamwhere you will be part of broader business discussions as well as a chance to let your hair down and celebrate being part of BN with the entire AU NZ Leadership Team.
Access to world-class training and development tools
A monthly allowance for your store to reward, incentivise and recognise your team.
2 free pairs of glasses per quarter product allowance so you can rep the brand in style and a year's supply of contacts!

What you’ll be doing
Lead,



coach and inspire your team to deliver outstanding customer experiences
Drive sales performance and smash targets
Create a high-energy, positive store culture
Partner with your Optometrist to grow both retail and clinical success
Run a smooth, efficient operation, without ever compromising on service

What we’re looking for
ProvenStore Management experience in Optics or Retail at a Senior Store Manager level (or equivalent)
Experience in optics is highly regarded; alternatively, if you have supervisory or management experience in retail, hospitality or similar and are keen to learn - we are keen to teach! so we strongly encourage you to apply.
Someone who feels at home with our values: tight-knit, down-to-earth, and constantly improving
Confident in driving sales through honest, well-judged recommendations
High energy and adaptability in a fast-paced environment
Solid leadership skills - you know how to motivate and develop a team
Commercial mindset with a drive to achieve results
A confident leader who enjoys developing others

Bailey Nelson is proud to be an inclusive, diverse workplace. We welcome applicants from all backgrounds and identities.
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📌 Store Manager Cockburn Perth (Australia)
🏢 Bailey Nelson
📍 Australia