BP PLC is seeking a CRM Manager for ANZ to drive CRM strategy and own execution across email, app, push, and multi-channel campaigns for B2B and B2C audiences. You will work within a global CRM framework, collaborating with the Hub and local teams to ensure campaigns are data-driven and locally relevant.
The role focuses on analysing customer data, crafting core journeys, and delivering omnichannel campaigns to enhance retention and lifetime value, with a hybrid office/remote working arrangement
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📌 ANZ CRM Lead: Lifecycle & Omnichannel Campaigns (Melbourne)
🏢 BP
📍 Melbourne