Business Development Manager – Electrical Products

Business Development Manager – Electrical Products

Bovara Pty Ltd | Huntingwood, Sydney NSW | Full-Time

BDM | Electrical Industry | Switchboards | Distribution | Contractors | Wholesalers | NSW

About Bovara

Established in 1990, Bovara is a proudly Australian-owned manufacturer and supplier of electrical products, switchboards, electrical enclosures and power distribution equipment.

Operating from our modern manufacturing facility in Huntingwood, Western Sydney, we design, engineer and manufacture a comprehensive range of electrical products for the residential, commercial, construction and industrial sectors.

Our extensive in-house manufacturing capabilities, strong electrical wholesale distribution network and commitment to quality, innovation and customer service have positioned Bovara as a trusted name in the Australian electrical industry.

As our business continues to grow, we are looking for an experienced, commercially focused Business Development Manager to strengthen our presence across Sydney and NSW.

The Opportunity

We are seeking a driven and results-oriented Business Development Manager with proven experience in the electrical industry to accelerate sales growth, develop new customers and strengthen existing business relationships.

This is an exciting opportunity for a motivated sales professional who understands the electrical wholesale and contractor markets, enjoys developing new business and has the confidence to identify, pursue and convert commercial opportunities.

You will represent an established Australian manufacturer with a broad product range, strong technical capabilities and the operational support needed to deliver quality solutions to customers.

This role is ideally suited to a proactive, customer-focused BDM who enjoys being in the market, developing relationships and winning new business.

Our Products & Solutions

You will promote and sell a broad portfolio of electrical products, including:

- Modular and welded low-voltage switchboards

- Distribution boards and electrical distribution equipment

- Meter panels, meter boxes and metering enclosures

- CT chambers, link boxes and tee-off boxes

- Temporary power boards for construction and project sites

- Electrical enclosures, panel surrounds and accessories

- Other electrical components and associated solutions

Our products are supplied through established electrical wholesale distribution channels and are widely used by electrical contractors,



builders and project customers across a range of applications.

Key Responsibilities

As our NSW Business Development Manager, you will:

- Drive new business growth by actively identifying, prospecting and developing new customers and commercial opportunities across Sydney and NSW.

- Build and strengthen relationships with electrical wholesalers, distributors, electrical contractors, builders and key industry stakeholders.

- Develop existing customer accounts, increase market penetration and identify opportunities to expand product sales.

- Promote Bovara's extensive electrical product portfolio, providing customers with suitable technical and commercial solutions.

- Maintain a strong presence in the market through regular customer visits, face-to-face meetings, branch engagement and industry networking.

- Develop and maintain a healthy, qualified sales pipeline and manage opportunities from initial enquiry through to successful order conversion.

- Work collaboratively with internal sales, estimating, engineering, customer service and manufacturing teams to deliver excellent customer outcomes.

- Negotiate effectively, maintain sound commercial discipline and support sustainable, profitable sales growth.

- Maintain accurate and up-to-date customer, opportunity and sales activity information within our CRM system.

- Monitor market developments, competitor activity and customer needs to identify emerging opportunities.

This is a hands-on, autonomous sales role offering genuine ownership of customer relationships, business development opportunities and territory growth.

About You – Electrical Industry Experience Required

To succeed in this role, you will ideally have:

- 5+ years' experience in business development, account management or sales within the electrical industry.

- Proven experience selling electrical products, switchboards, enclosures, power distribution equipment or related electrical solutions.

- Strong understanding of electrical wholesalers, distribution channels, electrical contractors and project-based sales.

- Demonstrated success in generating new business, developing customer relationships and delivering sales growth.





- Robust prospecting, negotiation, presentation and sales closing capabilities.

- Commercial acumen, including an understanding of pricing, margins and profitable account development.

- Excellent relationship-management, communication and interpersonal skills.

- A disciplined approach to sales planning, CRM management and opportunity follow-up.

- A proactive, self-motivated and accountable approach, with the confidence to work independently while contributing to a team-oriented team.

An established network within the Sydney and NSW electrical wholesale and contractor markets will be highly regarded.

Relevant electrical trade, technical or industry qualifications will also be advantageous.

Working Environment

The role will be based from Bovara's Huntingwood, Western Sydney facility, with significant time spent visiting customers, developing new business and strengthening relationships throughout the Sydney metropolitan area and broader NSW market.

We are looking for someone who enjoys being customer-facing, understands the importance of regular market engagement and takes ownership of delivering outcomes.

Why Join Bovara?

- Established Australian manufacturer: Join a respected electrical business with over 35 years of industry experience.

- Extensive product portfolio: Represent a comprehensive range of electrical products and engineered solutions.

- In-house manufacturing capabilities: Benefit from local design, engineering, fabrication and assembly expertise.

- Established market presence: Build on existing relationships across electrical wholesale and contractor channels.

- Opportunity for growth: Play an important role in expanding Bovara's NSW market presence and customer base.

- Collaborative environment: Work alongside experienced sales, engineering, customer service and production professionals.

- Supportive leadership: Enjoy autonomy, clear objectives and management support within a growing business.

What's On Offer

- Competitive base salary plus performance-based bonus

- Established Australian manufacturer with strong growth opportunities

- Autonomy and ownership of your customer relationships and sales territory

- Strong internal sales, engineering and manufacturing support

- Diverse product range and access to established distribution channels

- Long-term career opportunity within a growing, Australian-owned business

- Supportive, collaborative and performance-focused team culture

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📌 Business Development Manager – Electrical Products (Sydney)
🏢 Bovara
📍 Sydney