State Business & Training Manager - WA/SA

Are you an experienced business leader with a passion for developing people, driving commercial performance and delivering exceptional customer experiences?

Ella Baché is seeking an outstanding State Business & Training Manager to join our Sales & Training Team in WA/SA and partner with our network of salons to drive sustainable business growth across an allocated territory.

This is an exciting opportunity for someone who loves combining commercial leadership with education excellence to create high-performing businesses and high-performing teams.

Created in France in 1936 by Madame Baché, Ella Baché is one of the world's oldest family-owned skincare companies. Since arriving in Australia in 1954, Ella Baché has become one of Australia's most respected skincare brands, operating through our network of franchise salons and David Jones stores.

We are proudly Australian-owned and family-led, with a culture built around innovation, collaboration and empowering people to be their very best.

Our vision is simple:

To ensure every individual feels confident in their own skin.

Our values guide everything we do:

Family

Brave

Creative

Energetic

About the Role

Reporting to the Director of Sales & Training , you will be responsible for delivering profitable sales growth, developing franchise capability and supporting operational excellence across your state.

You’ll work closely with Salon Owners, Therapists, Business Managers, Marketing, Finance, Customer Care and our National Training Team to build commercially successful salons that consistently deliver exceptional customer experiences.

This is a highly autonomous role suited to someone who enjoys coaching, influencing and leading through relationships.

Regular travel throughout your allocated territory (WA/SA) is required.

Key Responsibilities

Drive Commercial Performance

Deliver monthly retail and wholesale sales budgets

Develop annual,



quarterly and monthly territory business plans

Drive retail productivity, treatment performance and average transaction value

Identify business risks and implement recovery strategies

Improve customer acquisition, retention and frequency

Execute successful promotional campaigns and product launches

Manage salon inventory in line with company stock models

Support implementation of company systems and strategic initiatives

Develop High-Performing Salons

Coach Salon Owners to improve profitability

Conduct Alignment Reviews and implement improvement plans

Identify and support at-risk salons

Drive compliance with Ella Baché operating standards

Support franchise transfers and new business activities

Ensure consistent execution of brand standards

Lead Education & Capability

Deliver engaging education programs and workshops

Coach therapists in consultation, retailing and treatment planning

Facilitate onboarding for new franchisees and therapists

Deliver face-to-face and virtual education

Support LMS learning pathways and postgraduate education

Develop therapist capability through coaching and mentoring

Partner with Marketing on educational initiatives where required

Support Business Growth

Assist with new salon openings

Partner with the Business Development team

Support recruitment and onboarding of new franchise partners

Identify growth opportunities across your territory

About You

You are an energetic and commercially minded leader at least 5 years' experience in the beauty therapy industry ,



who enjoys building capability and achieving results through people.

You are equally comfortable analysing business performance, facilitating workshops, coaching salon owners and influencing stakeholders.

You thrive in a quick-paced environment and genuinely enjoy helping businesses succeed.

Skills & Experience

To be successful you will bring:

Minimum 5 years’ experience working in the beauty therapy industry

Diploma of Beauty Therapy

Certificate IV in Training & Assessment (or equivalent)

Proven sales leadership and business development success

Strong coaching, mentoring and facilitation experience

Commercial and financial acumen

Excellent presentation and communication skills

Strong planning and organisational skills

Analytical problem-solving ability

Passion for education, skincare and developing people

Success in this role will be measured by

Achievement of retail and wholesale sales budgets

Territory revenue growth

Customer acquisition and retention

Retail conversion and treatment performance

Inventory compliance

Franchise compliance and Alignment Reviews

Successful recovery of at-risk salons

Development of therapist capability

Growth in average spend, retail mix and customer rebooking

Support of new salon growth and business development

At Ella Baché you'll become part of one of Australia's most respected skincare companies where people genuinely matter.

Working with a passionate and supportive team

The opportunity to influence business strategy and growth

Career development within a trusted Australian family business

A culture focused on learning, collaboration and innovation

The opportunity to make a real impact across a national franchise network

Ready to make an impact?

If you're passionate about developing people, growing businesses and delivering exceptional customer experiences, we'd love to hear from you.

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📌 State Business & Training Manager - WA/SA (South Australia)
🏢 Recognized
📍 South Australia