Campaign Marketing Manager (Richmond)

Campaign Marketing Manager (Richmond)

31 Oct
|
Access4 Pty
|
Richmond

31 Oct

Access4 Pty

Richmond

The opportunity

Most campaign roles hand you a calendar somebody else built and a platform somebody else broke. This one hands you the calendar, the platform, the budget and the number.

Here’s what makes it interesting. Every campaign we run gets built twice: once as a kit our partners run themselves, and once as a customer-ready version they send under their own brand. Get that right and 600 partners quietly become 600 marketing teams. Nobody in the industry has fully cracked this, which is exactly why it’s worth doing.

This is openly a build year. Our new brand and website land this quarter, and we’re choosing our marketing platform right now. Reporting to the CMO, you’ll design the campaign engine instead of just keeping it running.

What you’ll be doing

- Own the campaign calendar: quarterly themes and one campaign a month, from brief through launch, optimisation and an honest review.
- Build every kit twice, then chase partner adoption, because a kit nobody runs is just a folder.
- Own marketing-sourced pipeline as your number, and set our first cost-per-lead and lead-to-opportunity baselines.
- Design lifecycle and nurture journeys across acquisition, channel and customer audiences, including trigger and intent-based programmes.
- Own the marketing side of our automation platform: data quality, segmentation, structure and reporting. You’ll help choose it, then live with it.
- Keep the monthly partner rhythm running: kit drops, Open Line, Masterclass and the partner newsletter, on time, every month.
- Run our paid and owned channels, and hold our agencies to a high standard.
- Build a testing habit, and actually act on what the tests show.
- Report on campaigns in a way an executive can read without a decoder ring.

What you’ll bring

- Campaign or demand generation experience in B2B tech, ideally SaaS or technology.
- Hands-on marketing automation and customer relationship management (CRM) skills. You’ve built the journeys and reports yourself, not briefed someone else to.




- You’ve carried a pipeline or lead number before, including the quarters that didn’t go your way.
- Campaign experience through a partner, channel or reseller model, or a clear grasp of what that demands.
- The confidence to brief an agency well and tell them when the work isn’t there yet
- You can brief an agency well and tell them when the work isn’t there yet.
- Commercial sense: you connect campaigns to pipeline, not to opens and clicks.
- You use AI tools every day, for speed and for personalisation at scale.
- The backbone to protect a calendar when someone senior wants to squeeze something in.
- A degree in Marketing, Business, Communications or similar

About Access4

We started in 2016 to bring phone, video and collaboration services to IT providers. Today our platform, SASBOSS, is the benchmark in the channel. It lets service providers sell, provision and bill best-of-breed vendors from one place. Our values are Innovate, Empower and Partner, and we’re known for putting partners first, a high-performing culture and honest conversations.

Why you’ll like it here

- A calendar, a platform and a number that are yours, in a team that backs big ambition and owns its results.
- A build year for Access4 marketing: recent brand, new website, new platform and fresh leadership. Get in early.
- Work across product, channel, sales, our UK team and our creative team in Manila (a sense of humour helps).
- Hybrid working from our Cremorne office, right in the middle of Melbourne’s creative and marketing scene.
- 5 days a year of Life Leave, for the things that matter outside work.
- Your birthday off, every year.
- Employee Assistance Program (EAP).
- Regular team events, EOFY and Christmas parties plus more.

Ready to own the whole loop?

If you’d rather be measured on pipeline than activity, and design an engine than maintain one, let’s talk.

? Apply today with your CV and a short cover letter telling us about a campaign you built that moved pipeline, and why it worked.

Agencies need not apply.

📌 Campaign Marketing Manager (Richmond)
🏢 Access4 Pty
📍 Richmond

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