Pizza Hut Australia is in the midst of an ambitious brand and customer transformation. The brand is being reimagined across communications, restaurants, digital platforms, value, loyalty and the end-to-end customer experience. The Head of Digital Growth maternity leave cover will step into the centre of that transformation at a moment when the opportunity to change how customers discover, choose, order and return to Pizza Hut has never been more exciting.

Reporting to the Chief Marketing Officer, this is far more than a caretaker role. It is a fixed-term leadership opportunity to accelerate digital sales and transactions, build stronger owned-channel relationships and help shape the next generation of Pizza Hut's omnichannel growth engine. The role will connect performance media, CRM, loyalty, UX, personalisation and digital customer experience into one clear growth agenda.

The successful candidate will inherit meaningful foundations, an energised transformation agenda and the freedom to move quickly, test boldly and convert customer insight into commercial growth.

PURPOSE

Pizza Hut Australia is in the midst of an ambitious brand and customer transformation. The brand is being reimagined across communications, restaurants, digital platforms, value, loyalty and the end-to-end customer experience. The Head of Digital Growth maternity leave cover will step into the centre of that transformation at a moment when the opportunity to change how customers discover, choose, order and return to Pizza Hut has never been more exciting.

Reporting to the Chief Marketing Officer, this is far more than a caretaker role. It is a fixed-term leadership chance to accelerate digital sales and transactions,



build stronger owned-channel relationships and help shape the next generation of Pizza Hut's omnichannel growth engine. The role will connect performance media, CRM, loyalty, UX, personalisation and digital customer experience into one clear growth agenda.

The successful candidate will inherit meaningful foundations, an energised transformation agenda and the freedom to move quickly, test boldly and convert customer insight into commercial growth.

SCOPE & MAGNITUDE

- Lead the Digital Growth function during a pivotal stage of Pizza Hut Australia's transformation, with responsibility for turning digital capability into measurable customer, sales and transaction growth.
- Develop the omnichannel digital growth strategy in partnership with Retail, connecting paid, owned and restaurant experiences to make it easier and more rewarding for customers to choose Pizza Hut.
- Lead retargeting across CRM and performance marketing to grow the addressable customer base, increase frequency, strengthen customer lifetime value and improve the efficiency of acquisition and re-engagement.
- Shape the evolution of Pizza Hut's loyalty and rewards proposition, creating more personalised reasons for customers to return and building a stronger direct relationship with the brand.
- Lead and develop a multidisciplinary team spanning CRM, UX/UI and digital marketing, while building strong working partnerships with Technology,



Commercial, Operations, agencies and global stakeholders.
- Own senior relationships with key digital partners and agencies, including CRM, communications technology and performance marketing partners, ensuring clear strategy, accountability and commercial impact.
- Operate in a fast-moving, franchise QSR environment where digital experience, operational execution and commercial performance must work together seamlessly.

POSITION FUNCTIONS

Digital Growth & Omnichannel Strategy

- Set and deliver a clear digital growth agenda that supports the broader Pizza Hut Australia brand transformation and business priorities.
- Partner with the Head of Retail to develop an integrated omnichannel strategy, connecting value, promotions, digital experience, CRM and restaurant execution.
- Translate customer, channel and commercial data into prioritised growth opportunities, investment choices, experiments and executive recommendations.
- Build a disciplined digital test-and-learn roadmap with clear hypotheses, success measures, decision gates and pathways to scale.

CRM, Retention & Customer Lifetime Value

- Own the strategy for customer acquisition, onboarding, engagement, retention, reactivation and win-back across owned channels.
- Strengthen customer segmentation and lifecycle communications, moving from broad messaging towards more relevant, behaviour-led and personalised experiences.
- Lead retargeting strategies across CRM and performance media to grow frequency, improve customer lifetime value and drive incremental sales and transactions.
- Oversee CRM planning, contact strategy, campaign quality, measurement and optimisati

📌 Head of Digital Growth (Sydney)
🏢 Pizza Hut
📍 Sydney