Pizza Hut Australia is in the midst of an ambitious brand and customer transformation. The brand is being reimagined across communications, restaurants, digital platforms, value, loyalty and the end-to-end customer experience. The Head of Digital Growth maternity leave cover will step into the centre of that transformation at a moment when the opportunity to change how customers discover, choose, order and return to Pizza Hut has never been more exciting.

Reporting to the Chief Marketing Officer, this is far more than a caretaker role. It is a fixed-term leadership opportunity to accelerate digital sales and transactions, build stronger owned-channel relationships and help shape the next generation of Pizza Hut's omnichannel growth engine. The role will connect performance media, CRM, loyalty, UX, personalisation and digital customer experience into one clear growth agenda.

The successful candidate will inherit meaningful foundations, an energised transformation agenda and the freedom to move quickly, test boldly and convert customer insight into commercial growth.

PURPOSE Pizza Hut Australia is in the midst of an ambitious brand and customer transformation. The brand is being reimagined across communications, restaurants, digital platforms, value, loyalty and the end-to-end customer experience. The Head of Digital Growth maternity leave cover will step into the centre of that transformation at a moment when the opportunity to change how customers discover, choose, order and return to Pizza Hut has never been more exciting.

Reporting to the Chief Marketing Officer, this is far more than a caretaker role. It is a fixed-term leadership opportunity to accelerate digital sales and transactions, build stronger owned-channel relationships and help shape the next generation of Pizza Hut's omnichannel growth engine. The role will connect performance media, CRM, loyalty, UX, personalisation and digital customer experience into one clear growth agenda.

The successful candidate will inherit meaningful foundations, an energised transformation agenda and the freedom to move quickly, test boldly and convert customer insight into commercial growth.

SCOPE & MAGNITUDE

Lead the Digital Growth function during a pivotal stage of Pizza Hut Australia's transformation, with responsibility for turning digital capability into measurable customer, sales and transaction growth.

Develop the omnichannel digital growth strategy in partnership with Retail, connecting paid, owned and restaurant experiences to make it easier and more rewarding for customers to choose Pizza Hut.

Lead retargeting across CRM and performance marketing to grow the addressable customer base, increase frequency, strengthen customer lifetime value and improve the efficiency of acquisition and re-engagement.

Shape the evolution of Pizza Hut's loyalty and rewards proposition, creating more personalised reasons for customers to return and building a stronger direct relationship with the brand.

Lead and develop a multidisciplinary team spanning CRM, UX/UI and digital marketing, while building strong working partnerships with Technology, Commercial, Operations, agencies and global stakeholders.

Own senior relationships with key digital partners and agencies, including CRM, communications technology and performance marketing partners, ensuring clear strategy, accountability and commercial impact.

Operate in a fast-moving, franchise QSR environment where digital experience, operational execution and commercial performance must work together seamlessly.

POSITION FUNCTIONS Digital Growth & Omnichannel Strategy

Set and deliver a clear digital growth agenda that supports the broader Pizza Hut Australia brand transformation and business priorities.

Partner with the Head of Retail to develop an integrated omnichannel strategy, connecting value, promotions, digital experience, CRM and restaurant execution.

Translate customer, channel and commercial data into prioritised growth opportunities, investment choices,



experiments and executive recommendations.

Build a disciplined digital test-and-learn roadmap with clear hypotheses, success measures, decision gates and pathways to scale.

CRM, Retention & Customer Lifetime Value

Own the strategy for customer acquisition, onboarding, engagement, retention, reactivation and win-back across owned channels.

Strengthen customer segmentation and lifecycle communications, moving from broad messaging towards more relevant, behaviour-led and personalised experiences.

Lead retargeting strategies across CRM and performance media to grow frequency, improve customer lifetime value and drive incremental sales and transactions.

Oversee CRM planning, contact strategy, campaign quality, measurement and optimisation, ensuring communications are timely, relevant and commercially effective.

Loyalty, Rewards & Personalisation

Lead the ongoing development of Pizza Hut's loyalty and rewards approach, defining the customer proposition, experience roadmap and growth priorities.

Partner across Digital, Retail, Commercial, Finance, Operations and Technology to ensure loyalty creates value for customers and sustainable value for the business.

Use customer behaviour and experimentation to refine rewards, offers, journeys and personalised experiences across app, web, CRM and other owned touchpoints.

Performance Marketing & Conversion

Set the strategic direction for performance marketing, balancing acquisition, retargeting, conversion and efficiency against clear commercial outcomes.

Partner on agency briefing, investment decisions, performance reviews and optimisation, with transparent connections between media activity, digital journeys, sales and transactions.

Ensure paid-to-owned journeys are coherent and conversion-focused, partnering with UX/UI and Technology to remove friction and strengthen the customer experience.

Build robust reporting that distinguishes activity from impact and supports faster, evidence-based decisions.

Digital Customer Experience, UX & Technology Partnership

Own the business vision for a more personalised, dynamic and distinctly Pizza Hut digital customer experience.

Set priorities for the UX and conversion roadmap across app and web, balancing customer value, commercial impact, brand expression and delivery feasibility.

Partner closely with Technology and operational teams to translate customer needs into clear requirements, prioritised releases and measurable improvements.

Champion end-to-end journey thinking, ensuring communications, offers, ordering, fulfilment and post-purchase experiences work as one connected system.

People, Agency & Cross-Functional Leadership

Lead, coach and develop the Digital Growth team, creating clarity, pace, accountability and a culture of curiosity and continuous improvement.

Create strong operating rhythms across CRM, performance, UX and technology workstreams, with visible priorities, dependencies, decisions and results.

Partner on the data strategy roadmap to develop a centralized command centre that sets the business up for a predictive, AI supported future.

Lead senior partner relationships across CRM technology, communications platforms and performance marketing, managing scopes, budgets, delivery and performance.

Influence confidently across Marketing, Commercial, Finance, Operations, Technology, Supply Chain, franchise partners and Pizza Hut global stakeholders.

Ensure a clear and well-documented transition into and out of the fixed-term assignment, protecting team continuity and transformation momentum.

KEY OUTCOMES / MEASURES OF SUCCESS





Digital sales and transaction growth is supported by a clear, prioritised and measurable omnichannel growth plan.

CRM and retargeting become more segmented, timely and effective, contributing to stronger engagement, frequency, retention and customer lifetime value.

The loyalty and rewards roadmap advances with a compelling customer proposition, aligned cross-functional ownership and clear commercial measures.

Performance marketing investment is connected to conversion and commercial outcomes, with disciplined agency management and transparent optimisation.

App and web experiences improve against agreed customer and conversion measures, with a focused UX roadmap and stronger partnership between Marketing and Technology.

Digital activity consistently expresses the transformed Pizza Hut brand and creates a more joined-up experience across paid, owned and restaurant touchpoints.

The Digital Growth team is clear, capable, energised and supported, with strong operating rhythms and effective cross-functional relationships.

Transformation momentum is maintained throughout the maternity leave period, with a high-quality transition and no loss of strategic continuity.

SKILLS / ATTRIBUTES

A commercially minded digital and eCommerce growth leader who is energised by the opportunity to build, transform and make a visible impact.

Strong understanding of the full digital growth ecosystem, including eCommerce, CRM, lifecycle marketing, performance media, conversion, UX, loyalty and personalisation.

Able to connect strategy with execution: comfortable setting direction, getting close to the work, resolving blockers and maintaining momentum across multiple workstreams.

Strong analytical judgement and data literacy, with the ability to turn customer, media, journey and commercial performance into explicit choices and action.

Customer-obsessed and commercially pragmatic, balancing experience improvement with sales, transactions, margin, operational feasibility and long-term value.

A confident people leader who creates clarity, develops capability and builds an inclusive, high-energy team environment.

An effective cross-functional influencer who can align senior stakeholders, agencies and technical teams behind a shared growth agenda.

Strong agency and partner leadership, including briefing, scope management, budget stewardship, performance review and constructive challenge.

Comfortable operating with pace and ambiguity in a multi-site, franchise or operationally complex environment.

Clear executive communication and storytelling skills, with the ability to make complex digital and customer topics easy to understand and act upon.

Demonstrates Flynn Group ANZ values by caring genuinely for people, playing like a champion and winning as one.

EXPERIENCE / QUALIFICATIONS

Relevant tertiary qualification in marketing, business, digital commerce or a related discipline, or equivalent practical experience.

Proven experience in eCommerce, digital marketing or digital growth within a consumer-led business, ideally across retail, QSR, FMCG, hospitality, technology, subscription or another high-frequency category.

Demonstrated ownership of growth programs spanning at least several of CRM, lifecycle marketing, performance media, digital acquisition, conversion optimisation, UX, loyalty or personalisation.

Experience leading people and agencies, or clear evidence of readiness to step into broader team and partner leadership.

Experience working with CRM and marketing technology platforms is highly regarded; exposure to Braze, Twilio or comparable platforms is advantageous but not essential.

Experience in a multi-site, franchise or operationally complex environment is advantageous but not essential.

Be careful - Don't provide your bank or credit card details when applying for jobs. Don't transfer any money or complete suspicious online surveys. If you see something suspicious, report this job ad.

#J-18808-Ljbffr

📌 Head of Digital Growth (Haymarket)
🏢 Pizza Hut
📍 Haymarket