About the Job
Our client, a leading global fintech brand, is seeking a CRM Specialist to join their high-performing digital marketing team on a 12-month contract.
This is a hands-on execution role focused on delivering CRM campaigns and supporting web content updates across customer-facing digital channels.
You'll work closely with campaign, creative and technical teams to build, deploy and optimise CRM communications, while also helping maintain and enhance key web experiences.
This opportunity is ideal for a CRM professional who enjoys being in the platforms every day, building customer journeys, creating audience segments, QA'ing campaigns and ensuring flawless execution across email, push and web.
The Opportunity
You'll be responsible for:
Building and deploying CRM campaigns, journeys and triggered communications within Iterable
Creating and managing audience segments in Hightouch based on campaign requirements
Supporting the delivery of email, push notification and lifecycle marketing campaigns
Conducting campaign QA across devices, browsers, email clients and dark mode environments
Creating and managing campaign tracking links and deep links
Executing A/B tests to improve campaign performance and engagement
Monitoring campaign performance and preparing basic reporting on opens, clicks and conversions
Building and maintaining website content and landing pages using CMS platforms including Builder.io and Contentful
Translating Figma designs into functional web experiences
Testing and QA'ing web content updates prior to release
Supporting SEO initiatives and ongoing website content optimisation
Managing digital assets used across CRM and web activities
Following established production processes and maintaining documentation where required
About You




We're looking for a hands-on CRM and digital marketing professional who enjoys campaign execution, problem solving and delivering high-quality work in a quick-paced environment.
You'll likely bring:
2-4 years' experience in CRM, lifecycle marketing, email marketing or marketing automation
Experience working within CRM platforms such as Iterable, Braze, Salesforce Marketing Cloud, Campaign Monitor, Mailchimp or similar
Experience building customer audiences, segments and campaign journeys
Basic HTML experience, particularly within email marketing environments
Experience using Content Management Systems (CMS) for web content publishing and updates
Understanding of email marketing best practices and campaign optimisation techniques
Familiarity with GA4 and digital performance reporting
Strong attention to detail with a commitment to producing error-free work
Excellent organisational and time management skills
A proactive approach and the ability to manage multiple priorities and deadlines
Strong communication and stakeholder engagement skills
Bachelor's degree in Marketing, Communications, Digital Media or a related discipline
Nice to Have
Experience using Iterable
Experience with Hightouch
Experience with Builder.io or Contentful
Exposure to SEO initiatives and web optimisation
Why Join?
Join a highly recognised global brand
Work with leading CRM, personalisation and marketing technology platforms
Gain exposure across both CRM and web experience delivery
Collaborate with experienced marketing, product and technical teams
Long-term 12-month contract opportunity
Hybrid working environment with flexibility
If you're a CRM Specialist looking to further develop your experience across lifecycle marketing, campaign execution and digital experiences, we'd love to hear from you.
For a confidential discussion, contact Michael Hammond on ************
#J-*****-Ljbffr

📌 Crm Specialist – 12 Month Contract (Melbourne)
🏢 Salt
📍 Melbourne