Life tastes better with ice cream With ****** expert ice cream colleagues and iconic brands like Wall's, Cornetto and Ben & Jerry's, loved in 76 countries, we are the world's largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world.
Everybody loves ice cream.
And as the world's biggest pure-play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple.
We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity.
Our culture is high-performance, collaborative and focused on getting things done.
We're curious and ready for what's next.
We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
Lead the ANZ media and digital agenda
The role bridges brand team collaboration, media vendor partnerships and agency management to deliver integrated full-funnel media plans for robust business growth.
The role leads the ANZ media and digital agenda, setting the strategy, investment approach, operating model and agency management that connect brand building with customer outcomes.
Media and digital strategy
Own the ANZ media and digital vision, annual priorities and full-funnel approach across brands, translating business and brand objectives into clear channel, audience, investment and measurement choices.
Paid-Earned-Owned-Shared ecosystem
Own the ANZ paid, earned and owned media ecosystem, defining channel roles and content creation frameworks, and driving integration across paid media, social, creators, partnerships and earned activity to deliver connected consumer experiences and maximise the impact of investment.
Integrated planning and investment
Lead cross-brand investment planning, budget allocation, phasing and optimisation across digital-first media planning for all TMICC brands across all consumer touchpoints.
Agency leadership and governance
Own the senior agency relationship and operating model, including scope, ways of working,



servicing capability, briefing standards, performance reviews, joint business planning and delivery accountability.
Measurement and accountability
Establish KPIs, reporting and learning agendas across media strategy, planning and deployment, ensuring investment decisions are grounded in accurate data, financial alignment, incrementality, effectiveness and business outcomes.
Partner and stakeholder leadership
Build productive relationships with media owners, platforms, global teams, finance, retail media and ecomm teams and brand leaders to unlock integrated opportunities.
Team and capability leadership
Lead, coach and develop the ANZ media team, clarify roles and RACIs, build specialist capability and create a connected way of working across media, digital commerce, retail and agency teams.
Innovation and market leadership
Identify and scale new media, data, technology and commerce opportunities that improve effectiveness, modernise planning and keep the ANZ business ahead of market change.
Governance and responsible marketing
Maintain strong governance across forecasts, contracts, data use, brand safety, responsible marketing and supplier delivery, escalating risk and ensuring decisions are documented and accountable.
Skills and Experience
Has experience in media, digital marketing, commerce, integrated planning or a related discipline (8+ years) and can operate confidently in FMCG, retail, consumer goods or a complex matrix organisation.
Brings strong skills in owning media and/or commerce investment (annual planning, budget governance, optimisation and senior stakeholder sign-off), leading media agencies and specialist partners, and retail media, first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH.
Strong practical understanding of retail media,



first-party data, audience activation, digital shelf, paid search, social, video, programmatic and DOOH.
Experience leading and developing people, shaping operating models and influencing cross-functional teams without relying on direct authority.
Thinks end-to-end and takes ownership of results.
Is comfortable working in a fast-moving, evolving organisation.
Values collaboration, clarity and low-ego ways of working.
Education
Tertiary qualification in marketing, business, communications, media or a related field is preferred.
What you'll get
Market-competitive pay and performance related rewards
Flexible ways of working
Support for health, wellbeing and life outside of work
Time off to rest and recharge
Ongoing learning and development opportunities
Why join us?
This is a place for people who are passionate about ice cream and are growth obsessed – both for the business and for themselves.
People who act like an owner and drive our business end-to-end.
People who are driven by success to deliver more than we ever thought we could!
You'll thrive here if you value an inclusive culture, with low ego and hierarchy – and if you're excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.
Roles with real accountability and visible impact.
Free to move fast, experiment and challenge how things are done.
Continuous learning and development as the business grows.
Reward linked to performance and contribution.
Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.
Additional information
If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.
The Magnum Ice Cream Company is an Equal Opportunity Employer.
We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic.
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📌 Digital Media Lead - Ice Cream (Sydney)
🏢 6288 Magnum ICC Australia Pty
📍 Sydney