Key Responsibilities:

Product Strategy, Portfolio & Brand Ownership

Define and lead the integrated product and marketing strategy across Australia and New Zealand including Pacific Islands, ensuring alignment with GAA’s long-term business objectives

Own the end-to-end product portfolio and product marketing strategy for Geely and its affiliated brands, including vehicle line-up planning, lifecycle management, positioning, and future model introduction strategy

Identify portfolio gaps and opportunities across segments, powertrains (ICE/Hybrid/EV), customer demographics, and price positioning

Ensure strong alignment between product strategy, brand positioning, customer demand, and commercial objectives

Market Intelligence, Consumer Insights & Competitive Strategy

Lead deep market analysis covering customer needs, competitor positioning, pricing, consumer behaviour, media trends, and emerging market opportunities

Translate market intelligence and customer insights into actionable product, pricing, and marketing strategies

Monitor competitor product launches, marketing campaigns, retail activities, and brand positioning to identify risks and growth opportunities

Provide regular strategic recommendations to senior leadership regarding market direction, customer trends, and competitive landscape changes

Product Positioning, Pricing & Commercial Strategy

Define product positioning, value proposition, and pricing strategy to maximise market competitiveness, customer appeal, and profitability

Lead development of business cases for recent product introductions, including volume, revenue, margin, and investment assumptions

Ensure alignment between pricing strategy, brand positioning, dealer commercial viability, and market competitiveness

Own product profitability and contribution margin across the lifecycle, balancing cost, specification, pricing, and market expectations

Develop strategic positioning frameworks and product narratives that support brand differentiation and commercial growth

Product Marketing & Brand Communication

Lead product marketing strategy and execution across vehicle launches, lifecycle campaigns, brandstorytelling, and go-to-market activities

Oversee development of product marketing materials, product communication frameworks, launch messaging, campaign narratives, and customer-facing content

Ensure product communication clearly reflects brand positioning, competitive advantages, customer value proposition, and market strategy

Lead collaboration with Marketing teams and agencies to deliver integrated product campaigns across digital, retail, media, social, CRM, and experiential channels

Ensure marketing activities support both short-term sales objectives and long-term brand equity growth

Drive alignment between product strategy, media strategy, customer acquisition, and retail conversion activities





Lead product and brand PR strategy across vehicle launches, media engagement, corporate communications, brand reputation management, and external stakeholder communications, ensuring alignment with overall product, marketing, and business objectives.

Build and manage relationships with media, agencies, influencers, and industry stakeholders, while overseeing media events, press releases, launch activities, executive communications, and crisis communication management to strengthen brand visibility and market presence.

Product Planning & Launch Execution

Lead the planning and execution of new model introductions (NPI), facelifts, and lifecycle actions

Ensure cross-functional readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams

Drive successful go-to-market execution, including specification, pricing, launch strategy, training, and marketing activation

Oversee launch timelines, launch governance, retail readiness, and integrated campaign coordination to ensure successful market entry and commercial performance

HQ & Global Stakeholder Management

Act as the primary interface with global HQ product planning and product marketing teams

Represent the region in global product discussions, influencing product specification, timing, allocation, positioning, and regional marketing requirements

Ensure effective communication and alignment between global strategy and local execution

Coordinate with HQ regarding product roadmap, campaign strategy, launch timing, media assets, and regional market priorities

Volume, Demand & Retail Performance Strategy

Lead volume planning, demand forecasting, and mix strategy for all models in collaboration with Sales and Supply teams

Align product and marketing strategy with supply constraints, production allocation, retail targets, and business objectives

Monitor retail performance, campaign effectiveness, conversion metrics, and dealer feedback to optimise sales outcomes and marketing ROI

Support optimisation of model mix, variants, pricing actions, and tactical campaigns to balance volume growth and profitability

Customer Experience, Brand Experience & Product Localisation

Champion a customer-centric approach across both product planning and product marketing activities

Incorporate structured dealer feedback, customer insights, market research, and frontline retail intelligence into product and marketing decisions

Lead local product specification strategy, ensuring alignment with customer expectations,



ownership experience, and market usage scenarios

Ensure customer experience, product features, ownership journey, and marketing communication are aligned to brand strategy and competitive positioning

Support development of differentiated ownership experiences and customer engagement initiatives that strengthen customer loyalty and brand perception

Innovation, EV & Future Mobility Strategy

Lead product and marketing strategy for EV, hybrid, and emerging mobility solutions in line with regulatory and market trends

Evaluate and introduce new technologies, connected services, digital ecosystems, and future mobility concepts to maintain market competitiveness

Develop marketing narratives and customer education strategies for new technologies, electrification, and future mobility products

Cross-functional Leadership, Governance & Operational Alignment

Work closely with internal teams including Sales, Aftersales, Finance, Product, PR, Dealer Network, Marketing, IT, and HQ stakeholders to ensure aligned commercial and brand execution

Ensure product and marketing strategies are translated into clear commercial, operational, and customer engagement plans

Establish robust planning frameworks, reporting cadence, launch governance, campaign review processes, and decision-making structures

Monitor budget effectiveness, campaign ROI, and operational execution standards across product and marketing activities

Lead process improvement initiatives, reporting enhancements, and organisational capability building across product planning and marketing functions

- Undertake additional duties or contribute to projects related to the company’s business operations, including providing leadership or support as reasonably required and consistent with the responsibilities of the role.

Qualifications & Requirements:

- Experience: 5+ years of experience in the automotive industry, preferably in product planning, product management, or market research. Experience with NEV (New Energy Vehicles) or premium brands is a strong plus.
- Market Knowledge: Deep understanding of the Australian automotive landscape, including consumer behavior, competitive landscape, and local compliance requirements (ADR).
- Strategic Mindset: Proven ability to formulate product strategies and define product features that align with business goals. Familiarity with product lifecycle management is essential.
- Communication: Fluent in English (written and spoken) with excellent presentation and negotiation skills. Ability to communicate effectively with global teams and local stakeholders.
- Analytical Skills: Strong data analysis skills with the ability to derive actionable insights from market trends and sales data.
- Education: Bachelor’s degree or above in Engineering, Business, Marketing, or related fields.

📌 Senior Product Manager (New South Wales)
🏢 ZEEKR International
📍 New South Wales