Overview

Work for a global FMCG company with some of the world’s most trusted and iconic brands. Be part of an exciting business where employees are recognised and growth opportunities is supported.

Where you can help build a world where there are more possibilities for more people, no matter what role you hold. Together, we’ll make a positive impact for good. For our careers, families, communities and the planet.

Job Overview: The Head of Commercial is a senior member of the Australian Leadership Team responsible for shaping and leading the commercial strategy for SodaStream Australia.

The role brings together commercial planning, revenue growth management, channel strategy, go-to-market effectiveness and business performance management to support profitable and sustainable growth.

Working in close partnership with Sales, Marketing, Finance, E-commerce, Supply Chain and regional and global stakeholders, the Head of Commercial converts consumer, customer and financial insights into clear commercial priorities, investment choices and executable growth plans.

The role provides enterprise-wide commercial leadership and challenge, ensuring that decisions relating to pricing, promotions, trade investment, portfolio, channels and growth initiatives are supported by robust data, financial discipline and an integrated view of the Australian business.

Responsibilities

Commercial Strategy and Growth

- Lead the development of the Australian commercial strategy in alignment with the overall business strategy, global direction and Annual Operating Plan.




- Translate business objectives into clear commercial priorities, channel choices, investment plans and execution roadmaps.
- Identify and evaluate opportunities to accelerate profitable growth across machines, gas, flavours, accessories and emerging business models.
- Provide strategic commercial recommendations to the General Manager and Australian Leadership Team.
- Evaluate recent growth opportunities, customer propositions, partnerships and routes to market using robust commercial and financial analysis.
- Lead the development of medium and long-term commercial plans that strengthen revenue, profitability, market position and consumer lifetime value.
- Monitor external market conditions, competitor activity, channel developments and changing customer and consumer behaviours.
- Ensure commercial initiatives balance short-term performance with sustainable, long-term value creation.

Revenue Growth Management

- Lead the Revenue Growth Management agenda for the Australian market.
- Establish clear strategies and governance for pricing, promotions, product mix, trade investment, pack-price architecture and channel economics.
- Ensure pricing and promotion decisions are supported by consumer, customer,



competitive and financial insights.
- Lead the development of pricing recommendations and evaluate their potential impact on revenue, volume, margin, customers and consumers.
- Establish a disciplined approach to promotional planning, pre-event evaluation and post-event analysis.
- Improve the effectiveness and return on trade and promotional investment.
- Identify revenue, mix and margin opportunities and recommend actions to address performance gaps.
- Develop commercial guardrails and decision-making principles to improve consistency, accountability and value creation.
- Build Revenue Growth Management capability across relevant commercial teams.
- The underlying RGM role already covers pricing performance, promotional effectiveness, trade-investment analysis, margin drivers and post-promotion evaluation. The Head of Commercial should therefore own the overall RGM agenda, governance and strategic decision-making rather than duplicate the analyst’s execution responsibilities.

Commercial Planning and Performance Management

- Lead the commercial components of the Annual Operating Plan, strategic planning and periodic business-review processes.
- Establish an integrated commercial planning rhythm across Sales, Marketing, Finance, E-commerce and Supply Chain.
- Translate strategic objectives into measurable commercial plans, priorities and performance indicators.
- Partner with Finance to assess business performance, identify risks and opportunities and recommend corrective actions.
- Lead regular

📌 Head of Commercial (Melbourne)
🏢 Pepsico
📍 Melbourne