30 Oct
|
GRUVI
|
Australia
Advance your career in digital film marketing as an experienced Ad-Ops Specialist at Gruvi. In this key mid-to-senior role, you’ll take ownership of setting up, managing, optimizing, and scaling complex digital advertising campaigns for high-profile film industry clients across leading digital platforms in order to deliver the best ROI. Working alongside our global team, you will drive multi-channel campaign strategies, translate performance data into high-impact insights, and mentor junior team members to accelerate growth in entertainment marketing.
Key Responsibilities:
- Lead the end-to-end setup, execution, and strategy for multi-channel digital ad campaigns across Meta, Google, TikTok, YouTube, Snapchat, and emerging platforms, including audience recommendations, bidding, and budget setting for optimal outcomes.
- Provide strategic ads planning and consultation to sales and commercial teams on campaign strategy aligned with client goals.
- Manage client-facing communications and campaign updates while maintaining high operational standards, identifying upsell or cross-sell opportunities to support the sales team.
- Own, review, and quality-check creative assets to ensure alignment with platform specifications, advising account managers and clients accordingly.
- Take ownership of technical AdOps processes, working closely with the Data/BI team to investigate data and tracking issues, support SQL/API-based analysis, and improve reporting, automation, and data quality.
- Lead testing and case study initiatives by conducting A/B testing on audience targeting and creative strategy to share learnings and best practices across the team.
- Maintain thorough documentation of processes, campaign testing insights, and digital ad platform updates.
- Collaborate cross-functionally with sales, account management, and creative design teams to execute campaigns, while mentoring and advising junior team members on emerging social media and programmatic trends.
- Own creation of Campaigns on relevant ad platforms to deliver media plan objectives
- Own creation of ads on each platform as required by media plans and agreed with clients, whilst advising on emerging trends in the digital landscape
- Provide feedback on audience targeting included in media plans, recommend segmentation strategies based on performance data and social media platform insights
- Communicate with Account Management and Sales Teams on campaign implementation, campaign delivery and recommended optimisation
- Implement client’s feedback and requests in Gruvi digital media campaigns, advise account managers on the best execution approach within platform, budget constraints and platform’s trends/changes
- Monitor and analyse live campaign activities, review KPIs in order to optimise advertising spend to meet campaign goals
- Analyse campaign data to provide the account management team with insights into campaign performance, including high level judgement for best optimisation strategies
- Review creative assets to make sure they follow platform guidelines, communicate with clients and Account Management to recommend changes for best campaign outcomes
- Review client’s branding and creative assets to best meet advertising objectives
- Liaise with Gruvi design team & technical team on any issues with tracking, reports or landing pages
- Creation and maintenance of Looker Studio reports
- Work with Gruvi BI team to recommend Reporting Dashboards optimisation and new ways of streamlining workflow
- Run and moderate regular meetings with Adops department and different departments at Gruvi
Required Skills and Experience
- At least 2+ years of hands-on experience in digital advertising and ad operations.
- Proven ability to own campaign outcomes, prioritise across multiple client campaigns and make data-driven optimisation decisions independently
- Exceptional communication skills with a natural ability to collaborate smoothly with cross-functional teams, clients and external partners.
- Proven hands-on experience and deep proficiency with major digital ad platforms (Meta Ads Manager, Google Ads, TikTok Ads Manager, DSPs), including current emerging trends.
- Advanced analytical skills with strong expertise in Excel, Google Sheets, or Looker Studio for data manipulation and strategic reporting and recommendations.
- Bachelor's and/or Master degree in Marketing, Business, Communications, Film, Media, a
📌 Senior Media Buyer (Australia)
🏢 GRUVI
📍 Australia