Key Responsibilities:

Product Strategy, Portfolio & Brand Ownership

Define and lead the integrated product and marketing strategy across Australia and New Zealand including Pacific Islands, ensuring alignment with GAA’s long-term business objectives

Own the end-to-end product portfolio and product marketing strategy for Geely and its affiliated brands, including vehicle line-up planning, lifecycle management, positioning, and future model introduction strategy

Identify portfolio gaps and opportunities across segments, powertrains (ICE/Hybrid/EV), customer demographics, and price positioning

Ensure solid alignment between product strategy, brand positioning, customer demand, and commercial objectives

Market Intelligence, Consumer Insights & Competitive Strategy

Lead deep market analysis covering customer needs, competitor positioning, pricing, consumer behaviour, media trends, and emerging market opportunities

Translate market intelligence and customer insights into actionable product, pricing, and marketing strategies

Monitor competitor product launches, marketing campaigns, retail activities, and brand positioning to identify risks and growth opportunities

Provide regular strategic recommendations to senior leadership regarding market direction, customer trends, and competitive landscape changes

Product Positioning, Pricing & Commercial Strategy

Define product positioning, value proposition, and pricing strategy to maximise market competitiveness, customer appeal, and profitability

Lead development of business cases for new product introductions, including volume, revenue, margin, and investment assumptions

Ensure alignment between pricing strategy, brand positioning, dealer commercial viability, and market competitiveness

Own product profitability and contribution margin across the lifecycle, balancing cost, specification, pricing, and market expectations

Develop strategic positioning frameworks and product narratives that support brand differentiation and commercial growth

Product Marketing & Brand Communication





Lead product marketing strategy and execution across vehicle launches, lifecycle campaigns, brandstorytelling, and go-to-market activities

Oversee development of product marketing materials, product communication frameworks, launch messaging, campaign narratives, and customer-facing content

Ensure product communication clearly reflects brand positioning, competitive advantages, customer value proposition, and market strategy

Lead collaboration with Marketing teams and agencies to deliver integrated product campaigns across digital, retail, media, social, CRM, and experiential channels

Ensure marketing activities support both short-term sales objectives and long-term brand equity growth

Drive alignment between product strategy, media strategy, customer acquisition, and retail conversion activities

Lead product and brand PR strategy across vehicle launches, media engagement, corporate communications, brand reputation management, and external stakeholder communications, ensuring alignment with overall product, marketing, and business objectives.

Build and manage relationships with media, agencies, influencers, and industry stakeholders, while overseeing media events, press releases, launch activities, executive communications, and crisis communication management to strengthen brand visibility and market presence.

Product Planning & Launch Execution

Lead the planning and execution of new model introductions (NPI), facelifts, and lifecycle actions

Ensure cross-functional readiness across Sales, Marketing, Aftersales, Supply, PR, and Dealer Network teams

Drive successful go-to-market execution, including specification, pricing, launch strategy, training, and marketing activation

Oversee launch timelines, launch governance, retail readiness, and integrated campaign coordination to ensure successful market entry and commercial performance

HQ & Global Stakeholder Management

Act as the primary interface with global HQ product planning and product marketing teams

Represent the region in global product discussions, influencing product specification, timing, allocation, positioning, and regional marketing requirement

📌 Senior Product Manager (Australia)
🏢 ZEEKR International
📍 Australia