Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day - building championship teams, obsessing over fans, acting with entrepreneurial speed, and delivering with a determined and relentless mindset.

Fanatics Commerce is the global leader in licensed sports merchandise, operating a vertically integrated platform that designs, manufactures, and delivers officially licensed apparel, jerseys, headwear, and collectibles for major leagues, teams, and events worldwide. With more than 900 e-commerce sites and a global omnichannel presence across digital, in-venue, and retail, Fanatics Commerce reaches fans in over 180 countries and powers official fan experiences for many of the world's most iconic sports properties.

At Fanatics, we bring our BOLD Leadership Principles to life every day—building championship teams, obsessing over fans, acting with limitless entrepreneurial spirit, and delivering with a determined and relentless mindset.

As we continue to scale our global platform, the Sales Manager, AFL Wholesale will play a critical role in driving wholesale growth and commercial performance across Fanatics Commerce's marquee Australian Football League partnership.

ROLE OVERVIEW





We're looking for a agile Sales Manager to lead wholesale growth across our marquee Australian partnership with the Australian Football League. In this role, you'll lead strategic account development, build best-in-class customer partnerships, and drive commercial performance across key retail channels in the Australian market. The Sales Manager, AFL Wholesale delivers business and fan impact through BOLD leadership and execution excellence, leveraging data, automation, and AI-enabled insights.

HOW WILL YOU DRIVE IMPACT

Success is measured by the ability to deliver results through BOLD capabilities and measurable outcomes.

Team & Leadership Impact (Build Championship Teams)

Cross-Functional Leadership:

- Partner cross-functionally with product and category, retail and e-commerce, B&M;, finance, and supply chain teams to ensure alignment on commercial objectives across the AFL partnership.
- Navigate and resolve challenges across internal stakeholders with strong decision-making and communication, keeping cross-functional teams aligned on priorities and timelines.
- Champion a collaborative, high-performance culture by bringing market intelligence and customer insights back into the business to inform team decision-making.
- Coach and influence cross-functional partners through clear, forward-thinking perspectives on market dynamics, competition, and customer trends.





Fan & Customer Impact (Obsessed with Fans)

- Build strong, trust-based relationships with key strategic retail partners across Australian Football League channels to deliver outstanding fan experiences at every touchpoint.
- Provide forward-thinking insights on market dynamics, competition, and customer trends to ensure product and channel strategies resonate with AFL fans.
- Shape category strategy and align product focus to market opportunities by bringing existing and acquired market knowledge to support ideation of range direction and development.
- Harness and effectively communicate market feedback to internal teams to ensure the fan voice informs future range and commercial decision-making.

Innovation & Problem Solving (Limitless Entrepreneurial Spirit)

- Bring creative thinking to category strategy development, identifying new market opportunities within the AFL partnership to unlock incremental growth.
- Apply forward-thinking analysis of competitive landscape and consumer trends to identify and act on commercial white space.
- Partner with product and category teams to support ideation of range direction and development, translating market intelligence into actionable range decisions.

Ownership & Execution (Determined & Relentless Mindset)

- Deliver and execute sales and margin targets across categories and key account groups, maintaining rigorous performance tracking against KPIs.
- Lead accurate sales planning and forecasting processes, ensuring commercially sound and timely input across planning cycles.
- Drive the overall sales strategy for the AFL wholesale business, ensuring sustainable and scala

📌 Sales Manager (Melbourne)
🏢 Fanatics
📍 Melbourne