ROLE DESCRIPTION

The Digital Executive plays a key role in delivering Ipswich Town's digital strategy across the Club's website, app, CRM and other owned and operated channels.

Working closely with the App & Digital Marketing Manager and the wider content team, the role exists to build the Club's digital relationship with supporters – helping deliver marketing campaigns and managing our owned digital channels so that fans receive relevant, timely and engaging content throughout the football calendar.

CORE RESPONSIBILITIES

- Support the App & Digital Marketing Manager in the day-to-day management and development of the Club's official app, website and digital platforms.
- Play a key role in planning and executing web and app content, including homepage placements, push notifications, in-app messaging and promotional modules.
- Help plan and deliver engaging app experiences, and ensure website content is accurate, timely, accessible and aligned with the Club's wider brand.
- Identify opportunities to increase app downloads, registrations, active users and engagement, and look to increase repeat visits.
- Support initiatives designed to convert casual website and social audiences into registered and active supporters.
- Support the Club's CRM activity – building supporter segments and coordinating personalised, data-led messaging across app, email and website.
- Monitor digital performance and make recommendations to improve the supporter experience across our owned and operated channels.
- On occasion provide digital channel support on matchdays, including evenings and weekends, alongside day-to-day office hours.
- Take an active role with management of social media as required.

KNOWLEDGE AND EXPERIENCE

Essential:

- Experience managing or contributing to website and app content and features. Strong understanding of digital platforms and supporter/fan behaviour.

Desirable:

- Experience in a sport,



entertainment or fast-paced consumer brand.
- Experience with CRM or email marketing platforms.

SKILLS AND ABILITIES

Essential:

- Proficient in social media, app management, SEO and paid media.
- Exceptional interpersonal and communication skills, both written and verbal.
- Good organisational and planning skills.
- Sound strategic thinking, project management and planning skills.
- Good knowledge and understanding of Content Management Systems.

Desirable:

- Working knowledge of analytics tools such as Google Analytics (GA4) and app store analytics.

EDUCATION AND TRAINING

Essential:

- No specific qualification required – equivalent experience will be considered.

Desirable:

- Degree or qualification in marketing, digital media or a related field.

OTHER REQUIREMENTS

- Safeguarding responsibility.
- Willingness and ability to work evenings, weekends and matchdays as required by the football calendar.

OUR CLUB VALUES

You will be expected to work in line with our values:

- High Standards – Our aim is to create an workplace of excellence; everyone is driven to perform at their best and uphold quality in every aspect of their work.
- Learning – We share a commitment to continuous growth, adaptability, the pursuit of knowledge and having a growth mindset.
- Unity: Family Spirit – We aim to create and foster a collaborative, caring, and supportive culture where people work together with trust and respect.
- Integrity – To operate a strong moral foundation where trust, fairness, and ethical behaviour guide every decision and interaction. Empowering employees to act with honesty and respect.
- Doing it our way – We are committed to creating an environment that allows flexibility, individuality and creativity, leading to a more dynamic and personalised workplace culture.

EQUAL OPPORTUNITIES

Ipswich Town Football Club is committed to equal opportunities and welcomes applications from all suitably qualified candidates, regardless of background.

📌 Digital Marketing Executive (Ipswich)
🏢 Ipswich Town FC
📍 Ipswich