Area Sales Manager - Machinery (Northern NSW/Southern QLD)

At PFG Australia Pty Ltd we proudly live by our single-minded ethos and philosophy; “We keep you growing”. Whether that be through the support of our farmers growing their crops and animals, enabling our Dealers to provide customers with exceptional experiences and expertise, or developing a strong workforce – we continue to grow together. With over 14 brands, PFGAustraliais the largest independent Tractor and Machinery wholesale distributor in the southern hemisphere, and we are proud of our heritage and how we continue to grow.

We are seeking a motivated and results-driven team player to join our well-established Machinery Sales team and help strengthen our market presence. Reporting to the National Sales Manager - Machinery, you will be responsible for managing and growing sales activities across Northern NSW and Southern QLD.

In this key role, you will drive sales growth across our market-leading machinery portfolio, including Howard, McHale, Kverneland, Jaylor and Maschio Gaspardo products. You will develop and implement territory sales strategies, identify new business opportunities, and build strong, long-term relationships with customers, dealers, contractors and industry stakeholders.

Your ability to understand customer needs, provide tailored machinery solutions, and deliver exceptional customer service will be critical in achieving sales targets and supporting the continued growth of the business. Working closely with the broader sales and support teams, you will play a key role in increasing market share and strengthening the presence of our premium machinery brands throughout the region.





This is an exciting prospect for a self-starter who thrives in a customer-focused environment, has a passion for agricultural machinery, and enjoys building lasting business partnerships.

Experience:

Minimum 2 years' experience in sales, preferably within the agricultural machinery industry or a related sector.

Demonstrated experience in developing and managing dealer sales performance and market growth.

Proven ability to analyse sales performance and market data to generate insights and drive improved dealer performance.

Demonstrated experience selling and supporting agricultural machinery, with exposure to brands such as Howard, McHale, Kverneland, Jaylor and Maschio Gaspardo highly regarded.

Strong relationship-building, negotiation and communication skills, with the ability to influence dealers and key customers.

Willingness to travel throughout Northern NSW and Southern QLD as required.

Key Attributes and Skills

A self-starter who takes initiative and approaches challenges with a positive, solutions-focused mindset.

Strong team player with the ability to collaborate effectively with internal and external stakeholders.

Self-motivated and capable of working autonomously while supporting dealers, setting objectives, and delivering accurate sales forecasts.

Strong interpersonal, negotiation, organisational and sales skills, supported by excellent written and verbal communication abilities.





Demonstrated problem-solving and decision-making skills, with a structured and analytical approach.

Innovative thinker who displays initiative and a commitment to continuous improvement.

Strong commercial acumen with the ability to identify market opportunities and drive profitable sales growth.

Proficiency in CRM systems and Microsoft Office applications.

Previous experience selling or supporting Howard, McHale, Kverneland, Jaylor and Maschio Gaspardo machinery products will be highly regarded.

Key Responsibilities

Partner with the National Sales Manager - Machinery to execute sales and marketing strategies across Northern NSW and Southern QLD.

Drive sales growth and market development for Howard, McHale, Kverneland, Jaylor and Maschio Gaspardo brands within the territory.

Work closely with dealers to strengthen PFG's market presence and maintain share of mind against competing brands.

Manage dealer performance, ensuring compliance with PFG branding standards, promotional campaigns, and sales objectives.

Conduct regular dealer visits, maintaining a structured visitation schedule and accurately capturing activities, opportunities, and actions within the CRM system.

Execute Area Manager checklist requirements and action plans as directed by the Divisional GM and National Sales Manager.

Collaborate with the Customer Care team and adhere to lead management processes to maximise conversion opportunities.

Support dealer staff through product training, sales support, and ongoing relationship management.

Work with the Marketing team to enhance brand awareness through local marketing initiatives, digital engagement, eve

📌 Area Sales Manager (City of Gold Coast)
🏢 PFG Australia
📍 City of Gold Coast