Company Description

Paire is an Australian-born essentials brand redefining everyday comfort through innovative materials, thoughtful design and considered functionality. Guided by our philosophy, 'High Tech. Low Key', we combine material science and fabric innovation with understated design. The result is high-performance essentials that feel good on your skin and are kinder to the planet, from socks and underwear to activewear, knitwear and travel essentials.

As Paire expands into global markets, we're scaling our creator and UGC programs, evolving our performance marketing and investing in creative-led campaigns that drive both brand awareness and commercial results.

Role Description

We're hiring a Creative Strategist / Content Creator to own the ideas, filming and editing behind Paire's paid social. This is a full time, hands-on role based in South Melbourne, reporting to the Head of Marketing. You'll write the concept, pick up the camera, cut the edit and read the results.

Creating UGC-style ad content in-house is at the heart of the job. You'll build a steady pipeline of scroll-stopping, native-feeling creative for Meta, TikTok and Pinterest, then use performance data to decide what to make next.

What you'll do:

- Concept, script, film and edit UGC-style ads in-house, appearing on camera or directing talent, staff and customers.
- Produce high volumes of ad variations across hooks, angles, formats and aspect ratios, aiming for around 15 unique concepts and 60+ ads a month.
- Write hooks, scripts, voiceovers and on-screen text built for sound-on and sound-off viewing.
- Own the creative testing roadmap with our performance team, and analyse hook rate, hold rate, CTR, CPA and ROAS to shape the next round.
- Tailor creative to each platform's formats, placements and audience behaviour.
- Source, brief and manage UGC creators across AU, US and the UK, including rates,



usage rights and renewals.
- Spot emerging trends, sounds, formats and competitor ads, and test new ideas on your own initiative.
- Keep fresh concepts flowing across the whole range: socks, underwear, activewear, apparel, sleep and new launches.

Qualifications:

- Marketing Degree highly regarded.
- High proficiency in concepting, filming and editing paid social ad content, with a portfolio to show it.
- Proven experience creating UGC-style ads in-house, on camera or directing others.
- Hands-on creative strategy across Meta, TikTok and Pinterest, and a strong understanding of the paid media landscape: testing frameworks, creative fatigue and the metrics that matter.
- Strong, current knowledge of content trends, and the judgement to know which ones fit the brand.
- A self-starter who works independently and doesn't wait to be told what to do.
- Highly organised, able to juggle many concepts, shoots, edits and deadlines at once.
- Great taste and a sharp eye for what stops the scroll.
- Advanced editing skills in CapCut, Premiere Pro, Final Cut or similar.
- Bonus: DTC, e-commerce or performance creative agency experience; creative analytics tools such as Motion; creator platforms such as Shopify Collabs, Trybe, ShopMy or LTK; motion graphics or design skills.

This role is pitched at Specialist level, but we'll meet candidates at other levels too. If you have great taste, strong editing skills and a solid grasp of paid media, we want to hear from you, even if you don't tick every box. Flexible arrangements will be considered for the right person.

How to apply

Apply via LinkedIn or email [email protected] by Monday 16 November 2026 with:

1. Your CV and cover letter.
2. A portfolio showing paid social ads you've concepted, filmed and edited. Results are a bonus!
3. A few lines on a recent content trend you'd test for Paire, and how you'd turn it into an ad.

📌 Creative Ad Strategist / Content Creator (Melbourne)
🏢 Paire
📍 Melbourne