Career Area:

Sales

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.

About the Role:

We are looking for an experienced construction technology sales professional to lead technology growth, adoption and utilisation across the Perth District (WA, SA, VIC, TAS).

This is a senior, field-based individual-contributor role, working directly with dealers and customers to identify opportunities and turn technology investment into measurable customer value.

You will combine commercial judgement with strong jobsite application knowledge, independently lead district priorities and influence dealer and customer stakeholders to deliver results. Success means technology is not only sold and activated, but used effectively to improve labour, productivity, safety and outcomes.

Key Responsibilities:

Commercial Growth & District Ownership

- Lead district technology priorities and work with dealers to develop and execute practical growth and adoption plans.
- Identify recent machine and aftermarket opportunities, develop customer proposals and support dealers in progressing technology sales opportunities.
- Use fleet data, customer insights and market opportunities to prioritise activity and track progress against agreed sales,



adoption and utilisation objectives.

Customer Engagement & Value Delivery

- Build relationships with customer decision-makers and dealer leaders, connecting technology solutions to operational and commercial priorities.
- Conduct jobsite reviews and demonstrations to identify productivity, safety and efficiency opportunities.
- Translate technology capabilities into clear customer value and support customers in realising that value after delivery.

Technology Adoption & Utilisation

- Increase effective use of Cat technologies across installed fleets, including Grade, Payload, VisionLink and safety technologies.
- Identify underutilised technology and agree practical improvement actions with dealers and customers.
- Track adoption and utilisation outcomes, ensuring activity delivers measurable customer value beyond activation.

Dealer Capability & Partnership

- Build dealer capability to sell, demonstrate and support construction technology adoption and ongoing use.
- Agree priorities, expectations and improvement actions with dealer stakeholders, and review progress against joint plans.
- Deliver targeted training and enablement, supporting consistent technology positioning and customer onboarding.

Cross-Functional Execution

- Work with product,



digital and support teams to coordinate resolution of issues affecting adoption and customer outcomes.
- Provide field feedback on product gaps, training needs and commercialisation barriers.
- Support go-to-market programs and new technology releases, translating them into practical dealer and customer actions.

Skills & Experience Required:

Essential

- Demonstrated success in consultative sales, business development or commercially focused application roles within construction technology or heavy equipment.
- Strong understanding of civil construction and earthmoving workflows, with the ability to connect technology to customer productivity and commercial value.
- Practical expertise in one or more of machine control and guidance, payload, telematics or equipment safety technologies.
- Experience independently managing a territory or significant customer or dealer relationships, including engagement with senior decision-makers.
- Demonstrated ability to build customer business cases, influence stakeholders and deliver measurable sales or adoption outcomes.
- Ability to translate data into clear priorities and actions, with a hands-on, field-oriented approach.

Preferred:

- Experience developing dealer or channel capability and executing joint commercial plans.
- Experience across multiple construction technology solutions and supporting customer adoption after sale.

Compensation & Benefits:

Competitive salary based on degree and professional industry working experience. The Total Rewards package includes:

- Competitive remuneration pac

📌 Senior Technology Utilisation Representative (Australia)
🏢 Caterpillar
📍 Australia