Pacific West Foods Australia – North Rocks NSW

Pacific West is one of Australia's leading seafood innovators, supplying premium products across Retail and Foodservice channels.

As part of our growth strategy, we are seeking an experienced Brand & Project Manager to drive brand growth and lead strategic projects across our portfolio.

This is a highly visible role that combines FMCG brand management with end-to-end innovation project management. You will identify growth opportunities, strengthen brand performance and lead new product development projects from concept through to launch and post launch review.

Working across Marketing, Sales, Product Development, Supply Chain, Procurement and Finance, you will play a critical role in delivering brand growth, successful innovation and commercial outcomes.

The Opportunity

Reporting to the Head of Marketing, you will manage key brands within the Pacific West portfolio while leading NPD projects through our Stage Gate process.

You will combine strategic thinking with strong execution, using consumer, customer and category insights to identify growth opportunities, strengthen brand performance and deliver successful innovation outcomes.

This role is ideal for an FMCG marketer who enjoys both brand management and bringing new products to market.

Key Responsibilities

Brand Management

- Manage and grow key brands within the Pacific West portfolio.
- Support the development and execution of brand growth initiatives aligned to business objectives.
- Analyse consumer, customer, category and competitor insights to identify growth opportunities.
- Monitor brand performance and recommend actions to drive sales, market share and profitability.
- Lead packaging refreshes, product positioning and portfolio optimisation initiatives.
- Support the development of marketing campaigns and promotional activities.
- Manage marketing budgets and evaluate return on investment.
- Partner with Retail and Food Service sales teams to maximise customer and channel opportunities.
- Develop customer presentations,



innovation sell‑in stories and strategic recommendations.
- Brief and coordinate creative, media, digital, shopper, research and other agency/supplier partners as required; evaluate campaign effectiveness and apply learnings to future activity.
- Support customer and channel plans across Retail and Foodservice, including retailer range-review calendars, customer sell‑in materials and go‑to‑market requirements.

Project Management

- Lead NPD, renovation and line‑extension projects from concept through to launch and post‑launch review.
- Manage projects through the Stage Gate process, including governance, gate submissions, approvals and stakeholder alignment.
- Develop and manage project timelines, critical paths, risks and mitigation strategies to ensure projects are delivered on time and within budget.
- Coordinate cross‑functional teams across Marketing, Product Development, Procurement, Supply Chain, Sales and Finance to successfully deliver projects.
- Coordinate product development, packaging, artwork and commercialisation activities to ensure launch readiness and successful market execution.
- Maintain visibility of projects, providing regular updates on status, milestones, risks and resource requirements.
- Monitor project performance, identify issues early and elevate key decisions or risks through the appropriate channels.
- Conduct post-launch reviews and evaluate performance against agreed commercial, customer and project objectives, incorporating learnings into future initiatives.
- Drive continuous improvement of project management processes, Stage Gate disciplines and ways of working to improve clarity, accountability and speed to market.

Skills & Experience





- 6+ years' experience in FMCG Brand Management, Marketing, Innovation, NPD or Category Management.
- Proven experience managing brands, delivering commercial growth and leading NPD projects from concept through to launch and post-launch review.
- Solid understanding of Stage Gate processes, project management, timeline development, critical path management and risk mitigation.
- Experience leading projects through major retailer ranging and launch cycles, with Woolworths, Coles and Foodservice experience highly regarded.
- Experience working cross-functionally with Sales, Product Development, Supply Chain, Procurement and Finance to deliver business outcomes.
- Ability to manage multiple projects simultaneously, influence stakeholders and drive outcomes without direct authority.
- Experience with packaging development, product commercialisation and supplier/manufacturer management is highly regarded.
- Excellent communication, presentation, analytical and organisational skills.
- Experience within food, FMCG or consumer packaged goods industries, with tertiary qualifications in Marketing, Business, Commerce or a related discipline preferred.

About You

You are a commercially minded FMCG marketer who enjoys both strategic brand management and hands on project leadership.

You are passionate about understanding consumers, identifying growth opportunities and bringing successful new products to market. Equally comfortable developing strategy and managing execution, you thrive in a fast‑paced environment and enjoy working cross‑functionally to deliver results.

Why Join Pacific West?

- Play a leading role in shaping the future growth pipeline of the business
- Work across exciting Retail and Foodservice brands and new product launches.
- Partner with senior leaders and make a visible impact on business performance.
- Join a collaborative, entrepreneurial and growth-focused culture.
- Enjoy the opportunity to build brands, lead projects and influence strategic growth initiatives.

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📌 Brand & Project Manager (Sydney)
🏢 Pacific West Foods Australia
📍 Sydney