Performance Marketing Senior Specialist (Search and Social) | THE UPSIDE

Operate client-side and own paid Search and Social for a global activewear brand across AU, US, UK and other markets

About The Upside

Born from a love of yoga and a desire to reimagine activewear, THE UPSIDE blends high-performance design with a fashion-forward approach. We celebrate balance, wellness, and inclusivity-creating pieces that support women at every stage of their journey, both on and off the mat. As a brand grounded in mindful production and community, we hold space for every woman, every mood, and every moment.

What we offer

An energetic, collaborative work environment

Hands-on: own ~$1M+ a year across Google & Meta

Opportunities for learning and growth within a dynamic brand

The role

This is our first in-house paid media role, and a hands-on one: you will be in the accounts every day. You will own Google, Meta and our emergings platforms day to day across four markets, manage a budget of ~$1 million+ a year, and help shape the strategy behind it. You will report to the Head of Ecommerce, with a dotted line to the CEO, and work with an experienced paid media strategist on planning and forecasting. You'll start with a clean handover from our current paid media consultant, server-side tracking, and Lexer and Klaviyo audiences ready to use.

If you have run large accounts agency-side and are ready to move client-side, this is the chance to own one brand end to end and see how your decisions make a real difference. Success is measured on revenue and ROAS, new customers and CAC, and AOV and conversion rate, by market.

What the role involves

- Plan, build and optimise Google Ads (Search, Shopping,



Performance Max, Demand Gen and YouTube) and Meta (including Advantage+) across AU, US, UK and International.

- Decide budget allocation across channels, campaigns and markets based on business results, not platform numbers alone.

- Build quarterly channel plans, media plans and forecasts, and present results and recommendations to the leadership team.

- Keep Google Merchant Center and product feeds healthy by market and currency.

- Plan and run launches, collection drops and sales, and own the paid media view in the integrated marketing calendar.

- Review creative performance and brief new creative based on what is working.

- Build reports and dashboards in Google Sheets and Looker Studio using GA4, platform data and BigQuery, and use AI tools to speed up analysis and reporting.

- Run a structured test plan and share what you learn.

- Spend around 20% of your time on SEO and GEO (visibility in AI search such as Google AI Overviews and ChatGPT), with training and support.

What you bring

You're organised, detail-oriented, and passionate about what you do. Ideally, you have:

- 4+ years managing paid Search and Social, agency-side or in-house, ideally for ecommerce or retail brands.

- You have independently managed $75k+ in average monthly spend across Google Ads and Meta.





- Hands-on with feed-driven campaigns: Performance Max, Shopping and Advantage+.

- Confident building media plans, forecasts and reports, and explaining results to non-specialists.

- You run tests with clear hypotheses and link results to wider goals.

- Nice to have: SEO basics, interest in GEO, GoDataFeed, US or UK market experience, fashion or lifestyle brands, and Klaviyo or Lexer.

We would rather hire a strong paid media specialist who wants to learn than wait for someone who ticks every box, so please apply even if you don't have it all. You might currently be working as a Paid Media Specialist, Paid Search or Paid Social Specialist, Performance Marketing Specialist or Digital Performance Specialist.

What we offer

- Ownership of a growing global brand's paid media, with real influence on how it grows.

- Coaching from an experienced paid media strategist, a structured development plan and a clear path to Performance Marketing Manager.

- Training in feed management, SEO and GEO.

- A small, ambitious team that values ideas, working with every level of the business up to the CEO.

- Full-time, permanent role, mostly on-site at our Darlinghurst office, working alongside our ecommerce, graphic and content teams.

Why Join Us

- Generous staff discount on THE UPSIDE product

- Hybrid working arrangement and a cooperative, down-to-earth team

- The chance to own a significant part of eComm channel in a brand that continues to scale

THE UPSIDE is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

📌 Performance Marketing Senior Specialist (Search and Social) | THE UPSIDE (Sydney)
🏢 The Upside
📍 Sydney